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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
News Round up - Marketing: Wal-Mart.
December 18, 2006
News Round up - Marketing: Pfizer.
December 18, 2006
News Round up - Marketing: Nike.
December 18, 2006
News Round up - Launches & Rebrands: Reliance.
December 18, 2006
News Round up - Launches & Rebrands: Coca-Cola.
December 18, 2006
News Round up - Launches & Rebrands: Football portal.
December 18, 2006
News Round up - Launches & Rebrands: Hennes & Mauritz.
December 18, 2006
News Round up - Launches & Rebrands: Blockbuster and Wal-Mart.
December 18, 2006
News Round up - Financial: Air France.
December 18, 2006
News Round up - Financial: Procter & Gamble.
December 18, 2006
News Round up - Financial: Dell.
December 18, 2006
News Round up - Financial: Burberry.
December 18, 2006
APPOINTMENTS: PSA Peugeot Citroen.
December 18, 2006
APPOINTMENTS: Hamley's.
December 18, 2006
PROFILE - MIREILLE GUILLANO: Salut to you.
December 18, 2006
CASE STUDY - MTV: Meet or Delete.
December 18, 2006
UNDERSERVED COMMUNITIES: Forgotten man.
December 18, 2006
MARKETING INSIGHT: Satisfy your curiosity.
December 18, 2006
CSR: How to get an ethical advantage.
December 18, 2006
PREMIUM LUXURY BRANDS: Creating a cut above the rest.
December 18, 2006
TEST MARKETING: Testing times for brands.
December 18, 2006
FEMALE CONSUMERISM: What women want.
December 18, 2006
BOOK REVIEW: A lesson in magic.(Book review)
December 18, 2006
BOOK REVIEW: Three from me Linda Garcia also recommends.(Book review)
December 18, 2006
From the bookshelf of...Ralph Ardill.
December 18, 2006
SILVER SURFERS: Golden opportunities for brands.
December 18, 2006
MARKETING LANDSCAPE: Pulling power of the digital age.
December 18, 2006
LEADER: An Indian winter.(Wal-Mart's deal with Bharti Enterprises)
December 18, 2006
News Round up - Marketing: Youtube strikes deal with Verizon.(Verizon ...
December 18, 2006
News Round up - Marketing: Saudi Arabian health ministry.(Brief articl...
December 18, 2006
News Round up - Marketing: OfCom.(Office of Communications (United Kin...
December 18, 2006
News Round up - Marketing: Time Warner.(Brief article)
December 18, 2006
News Round up - Financial: Bayer.(Brief article)
December 18, 2006
News Round up - Financial: Sara Lee.(Brief article)
December 18, 2006
News Round up - Financial: News Corporation.(Financial report)(Brief a...
December 18, 2006
APPOINTMENTS: Volkeswagen.(Martin Winterkorn is new chief executive)(B...
December 18, 2006
APPOINTMENTS: ITV.(Michael Grade appointed at ITV )(Brief article)
December 18, 2006
Trendspotter: Mad or mistaken?(confused consumers)
December 18, 2006
OPINION: How to be a player with a striking brand.
December 18, 2006
BRAND THERAPY - HOUSE OF FRASER: Changing the house style.
December 18, 2006
Brand Stats: January 2007.(Brief article)
December 18, 2006
BRAND RESUSCITATION: Revival of the fittest.(Brand management)
December 18, 2006
UNDERSERVED COMMUNITIES: Case study - Project Shakti.(Hindustan Lever ...
December 18, 2006
UNDERSERVED COMMUNITIES: Pepsi Americas.(Brief article)
December 18, 2006
CASE STUDY - MTV: The C.M.O.N.S.(MTV Networks Inc. and General Motors ...
December 18, 2006
CASE STUDY - MTV: High-techno vision.(MTV Networks Inc.)(Company overv...
December 18, 2006
PROFILE - MIREILLE GUILIANO: Bubbly by nature.(Biography)
December 18, 2006
GLOBAL TRENDS WATCH - RETAIL RANKING: Spoilt for choice.
December 18, 2006
OPINION: Segmenting for success.(Market segmentation)
December 18, 2006
Brand Stunt of the Month: Facing up to fast food.(KFC Corp.)(Brief art...
December 18, 2006
CHILD CULTURE: Kid consumers and growing pains.
December 18, 2006
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