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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Marketing: Marvel Comics.(Cadence Industries Corp. Marvel Comic Group)...
November 06, 2006
Marketing: Bitburger.(Bitburger Brauerei Thomas Simon GmbH)(Brief arti...
November 06, 2006
Marketing: Sony.(Brief article)
November 06, 2006
Financial: Google.
November 06, 2006
Financial: Amazon.
November 06, 2006
Financial: Apple Computer.
November 06, 2006
Financial: Coca-Cola.
November 06, 2006
Financial: United Biscuits.
November 06, 2006
Financial: Enron.
November 06, 2006
Financial: General Motors.
November 06, 2006
Financial: Daimler-Chrysler.
November 06, 2006
Financial: Sony.
November 06, 2006
Launches/rebrands: Sony Ericsson.
November 06, 2006
Marketing: Novotel.
November 06, 2006
Marketing: Starbucks.
November 06, 2006
Marketing: WPP.
November 06, 2006
MANAGING REPUTATIONAL RISK: Walking the line.
November 06, 2006
ASSESSING RISK: Holistic healing in crises management.
November 06, 2006
RISK MANAGEMENT: Ringing in the changes.
November 06, 2006
RISK MANAGEMENT: Trouble in China.
November 06, 2006
REPUTATIONAL RISK: Protecting your profile in a code red situation.
November 06, 2006
TECHNOLOGY: Has the e-business grown up?
November 06, 2006
BOOK REVIEW: From the bookshelf of... David Williams.(Book review)
November 06, 2006
BOOK REVIEW: Three from me - Peter Shaw also recommends.(Book review)
November 06, 2006
BOOK REVIEW: The truth is out there.(Book review)
November 06, 2006
EXPERIENTIAL MARKETING: Aligning brand and experience.
November 06, 2006
BRAND REVIVAL - Case study: Complan.
November 06, 2006
EDUCATIONAL BRANDS: Too cool for school.
November 06, 2006
OPINION: Innovation sans frontieres.(Company overview)
November 06, 2006
OPINION: Redefining a classic brand.
November 06, 2006
APPOINTMENTS: British Airways.
November 06, 2006
APPOINTMENTS: Motorola.
November 06, 2006
APPOINTMENTS: Coca-Cola.
November 06, 2006
Launches/rebrands: Diageo.(product introduction)(Brief article)
November 06, 2006
Numbers: Hewlett-Packard.(Brief article)
November 06, 2006
APPOINTMENTS: Wrigley.(William Perez appointed at Wrigley Canada)(Brie...
November 06, 2006
PROFILE - CRAIG MERRIGAN: The quiet philosopher.(interview)(Interview)
November 06, 2006
PROFILE - CRAIG MERRIGAN: The thinking man's brand.(dialogue with Crai...
November 06, 2006
Brand Stats: November 2006.(cold and flu remedies )(Brief article)
November 06, 2006
Marketing: Toyota.(Toyota Motor Corp.)(Brief article)
November 06, 2006
LEADER: Brands, lies and videotape.
November 06, 2006
Trendspotter: Stand and deliver.(vending machines)(Brief article)
November 06, 2006
Brand Stunt of the Month: Calling all bag ladies.(Nautica India create...
November 06, 2006
BRAND THERAPY - SPORTINGBET: All bets are off.
November 06, 2006
BRAND REVIVAL: Orphans and ghosts.(brand resurrection business)
November 06, 2006
INDIAN RETAIL: The Indian retail bazaar.(supermarkets)(Industry overvi...
November 06, 2006
INDIAN RETAIL - Case study: Mango - a foreign brand in India.(Brief ar...
November 06, 2006
INDIAN RETAIL - Case study: Hidesign - an Indian brand abroad.(Brief a...
November 06, 2006
ASSESSING RISK - Case study 1: Mars Australia.(Brief article)
November 06, 2006
ASSESSING RISK - Case study 2: Dasani.(Dasani bottled water by Coca Co...
November 06, 2006
ASSESSING RISK - Case Study 3: Bank of America.(Brief article)
November 06, 2006
CASE STUDY - UPS: Brand deliverance.(United Parcel Service of America ...
November 06, 2006
GAMING: All the world's a stage.
November 06, 2006
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