Brand Strategy

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

LEADER: Recipe for a disaster.
October 09, 2006

Marketing: WPP joint venture.
October 09, 2006

Marketing: Daimler-Chrysler.
October 09, 2006

Marketing: Procter & Gamble.
October 09, 2006

Marketing: Gap.
October 09, 2006

Financial: Gallaher Group.
October 09, 2006

Financial: Heineken.
October 09, 2006

Financial: Diageo.
October 09, 2006

Financial: Heinz.
October 09, 2006

Numbers: Interactive Advertising Bureau.
October 09, 2006

APPOINTMENT: Ford Motor Co.
October 09, 2006

APPOINTMENT: Kraft Foods.
October 09, 2006

APPOINTMENT: Pepsico.
October 09, 2006

Brand Stunt of the Month: Soul searching.
October 09, 2006

Richard Cotter: Where there's innovation - there is also passion.
October 09, 2006

CASE STUDY - NIVEA: Comfortably creme.
October 09, 2006

CORPORATE ESPIONAGE: Secrets and lies.
October 09, 2006

CORPORATE ESPIONAGE - Case study: Heinz's secret recipe.
October 09, 2006

CORPORATE ESPIONAGE: Protection and infringement.
October 09, 2006

BRAND PAPERS - SPORTS BRANDING: Is premium branding dead?
October 09, 2006

BRAND PAPERS - CHINA: Getting gritty in china.
October 09, 2006

BRAND PAPERS - MARKETING THEORY: A clean bill of health.
October 09, 2006

BRAND PAPERS - UNDERSERVED COMMUNITIES: Making the most of manpower.
October 09, 2006

BRAND PAPERS - PREMIUM BRANDING: Is premium branding dead?
October 09, 2006

BOOK REVIEW: Be prepared.(Book review)
October 09, 2006

From the bookshelf of...Niclas Ljungberg, independent brand strategist...
October 09, 2006

WORD-OF-MOUTH MARKETING: The global rise of word of mouth.
October 09, 2006

B2B: Are you missing a B2B opportunity?
October 09, 2006

B2B: Who is your customer?
October 09, 2006

BRAND ARCHITECTURE: Brand foundations and frameworks.
October 09, 2006

APPOINTMENT: Vodafone Group.(appointment of Vittorio Colao as chief ex...
October 09, 2006

Financial: Canon.(Canon Inc acquires Cabasse)(Brief article)
October 09, 2006

Financial: BAE Systems.(BAE SYSTEMS PLC company sales and earnings)(Br...
October 09, 2006

Financial: L'Oreal.(L'Oreal S.A. company sales and earnings)(Brief art...
October 09, 2006

Financial: French Connection.(French Connection Group PLC company sale...
October 09, 2006

Launches and rebrands: Carrefour.(Carrefour S.A.)(Brief article)
October 09, 2006

Marketing: William Hill.(suspension of online gambling)(Brief article)
October 09, 2006

Marketing: Virgin.(donation for reducing carbon emissions)(Brief artic...
October 09, 2006

Marketing: 19 Entertainment.(19 Entertainment acquires Freedom Media)(...
October 09, 2006

Marketing: Kentucky Fried Chicken.(ban for using hydrogenated oil)(Bri...
October 09, 2006

PROFILE - MICHAEL BIRCH: Bebo's birch raises his profile.(Interview)
October 09, 2006

Financial: Sony.(slash in price by Sony Corp. )(Brief article)
October 09, 2006

Trendspotter: Care to comment?(customer relations)(Brief article)
October 09, 2006

Bebo facts.(website)(Brief article)
October 09, 2006

Q&A - MICHAEL BIRCH: Let the community decide.(Bebo)(Interview)
October 09, 2006

Brand therapy - Intel: The chips are down for Intel.(Intel Corporation...
October 09, 2006

Opinion - Sinclair Beecham: Make the most of the resources available.(...
October 09, 2006

Brand Stats: October.(Breakfast cereals)(Brief article)
October 09, 2006

CASE STUDY - NIVEA: Nivea Facts.(Nivea France)(Brief article)
October 09, 2006

Global trends watch - Flash mobbing: Getting mobbed.(Internet marketin...
October 09, 2006