Brand Strategy

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

News Round up: Buzz-marketing network.
April 10, 2006

News Round up: Proposed ban on celebrities to advertise fast food.
April 10, 2006

News Round up: Ofcom proposals.
April 10, 2006

News Round up: Arla marketing drive.
April 10, 2006

News Round up: Ford advertising.
April 10, 2006

News Round up: World Cup website.
April 10, 2006

News Round up: Carrefour plans.
April 10, 2006

News Round up: Inditex plans.
April 10, 2006

News Round up: Body Shop takeover.
April 10, 2006

News Round up: Nike earnings.
April 10, 2006

News Round up: Adidas loss.
April 10, 2006

News Round up: Hutchison Whampoa profit.
April 10, 2006

APPOINTMENTS: ATP.
April 10, 2006

APPOINTMENTS: Samsung UK.
April 10, 2006

APPOINTMENTS: Nissan Canada.
April 10, 2006

MGA Entertainment: Opinion Putting entertainment into toy making.
April 10, 2006

BRAND THERAPY - MAX FACTOR: Cosmetic surgery?(Company overview)
April 10, 2006

GLOBAL TRENDS WATCH - INNOVATIVE ADVERTISING: New ways to sell.
April 10, 2006

PROFILE - GIOVANNA FURLANETTO: Living a life of luxury.
April 10, 2006

Q&A - GIOVANNA FURLANETTO: Affordable luxury the world over.(Interview...
April 10, 2006

SUPPLY AND DEMAND: Can't get no satisfaction.
April 10, 2006

BOOK REVIEW: Genius at work?(Book review)
April 10, 2006

RESEARCH - LEADERSHIP: Leading from the top.
April 10, 2006

ROUND TABLE - SEARCH MARKETING: Searching for a new direction.
April 10, 2006

CASE STUDY - Ask.com: Adapting a digital brand to user needs.
April 10, 2006

PODCASTING: Play, watch and listen as you go.
April 10, 2006

PODCASTING: Five simple guidelines for podcast advertisers.
April 10, 2006

RESEARCH - GLOBAL DIGITAL TRENDS: It's a digital world.
April 10, 2006

RESEARCH - ONLINE ADVERTISING: Internet ad breaks.
April 10, 2006

LEADER: Engaging ways.
April 10, 2006

News Round up: Chelsea Football Club partnership.(Anschutz Entertainme...
April 10, 2006

News Round up: Apple v Apple.(Apple Computer Inc.)(Apple Corps Ltd.)(B...
April 10, 2006

News Round up: Harley-Davidson in China.(Brief article)
April 10, 2006

News Round up: Hermes profit.(Hermes International S.A.)(Brief article...
April 10, 2006

News Round up: Pernod Ricard profit.(Brief article)
April 10, 2006

News Round up: Google predictions.(eMarketer )(Brief article)
April 10, 2006

APPOINTMENTS: Sheraton Hotels and Resorts.(Chad Waetzig)(Brief article...
April 10, 2006

BOOK REVIEW: Three from me Mike Branson also recommends.(Whatever You ...
April 10, 2006

BOOK REVIEW: From the book shelf of Satkar Gidda.(The Golden Ratio: Th...
April 10, 2006

PODCASTING: Podcasting facts.(surveys on audio equipment)(Brief articl...
April 10, 2006

CASE STUDY - 3 MOBILE CONTENT: Call up and SeeMe some time.(surveys)
April 10, 2006

RESEARCH: Brand Stats: April.(surveys on usage of jean clothing)(Brief...
April 10, 2006

RESEARCH - CORPORATE BRANDING: The colour of money.(case studies on Gl...
April 10, 2006

BRAND PAPERS - DUAL BRAND OWNERSHIP: Brands to the power of two.(case ...
April 10, 2006

SUPPLY AND DEMAND - Case study: Tamiflu.(production data of Tamiflu me...
April 10, 2006

SUPPLY AND DEMAND - Case study: Cabbage Patch Kids.(industry forecasts...
April 10, 2006

CASE STUDY - ALJAZEERA INTERNATIONAL: News for the world.(Aljazeera fo...
April 10, 2006

Opinion - Skype: Calling up a new way of communicating.(company foreca...
April 10, 2006

Brand Stunt of the Month: Teeing off in space.(Element 21 Golf)(Brief ...
April 10, 2006

Trendspotter: Quietly speaking.(influence of marketing)(Brief article)
April 10, 2006

News Round up: Kingfisher loss.(company sales report)(Brief article)
April 10, 2006

News Round up: Dr Pepper change in strategy.(advertising for beverage)...
April 10, 2006