Brand Strategy

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Burberry faces tough trading.
November 02, 2005

Hilton talks.
November 02, 2005

Beer aimed at coeliacs.
November 02, 2005

Audi Channel launch.(Brief Article)
November 02, 2005

Football-themed reality TV.(Brief Article)
November 02, 2005

Smirnoff interactive.
November 02, 2005

EA game franchise.(Electronic Arts Inc.)(Brief Article)
November 02, 2005

Mastercard campaign.
November 02, 2005

Christian Dior's global ambassador.
November 02, 2005

Car Total Value Index.
November 02, 2005

World advertising.
November 02, 2005

Appointments: Unilever.
November 02, 2005

Appointments: Nissan Europe.
November 02, 2005

Appointments: Burberry.(Brief Article)
November 02, 2005

Appointments: Pepsico UK.
November 02, 2005

TRENDSPOTTER: So fast, it's fresh.
November 02, 2005

Tea brands.
November 02, 2005

Danone in North Africa.(deal and acquisiton)(deal with sotubi)(acquire...
November 02, 2005

Roche sales rise.(flu pandemic medicine)(Brief Article)
November 02, 2005

BRAND STRATEGY BRIEFING: Multinational makeovers.(ethnic personal care...
November 02, 2005

BRAND STRATEGY BRIEFING: Building an Islamic brand.(Islamic Developmen...
November 02, 2005

BRAND STRATEGY BRIEFING: Remittance goes global.(Western Union Corp. t...
November 02, 2005

BRAND STRATEGY BRIEFING: Multicultural marketing.(ways to create a eff...
November 02, 2005

BRAND STRATEGY BRIEFING: Crossing the ethnic divide.(ethnic minorities...
November 02, 2005

BRAND STATS: Market focus - Vodka.(vodka drinkers have increased a lot...
November 02, 2005

RESEARCH: IBIZA: PICK 'N' MIX PARTY PEOPLE.(clubs marketing startegy)
November 02, 2005

RESEARCH: State of masculinity.(changing world of men due to women ent...
November 02, 2005

FROM THE BOOKSHELF OF: RICHARD HUNTINGTON.(How Brands Become Icons: Th...
November 02, 2005

BOOKS: Innovation's what you need.(Free Prize Inside : The Next Big Ma...
November 02, 2005

CASE STUDY: McDonald's Russia.(food shortages )
November 02, 2005

Q&A: Learning to listen to new ideas.(interview with Elen Lewis )(Int...
November 02, 2005

PROFILE - Gianni Ciserani: the Italian job.(Procter & Gamble Co.)
November 02, 2005

OPINION: Pulling the right strings.(toy market)
November 02, 2005

OPINION: Riding the oceans.(marketers should become more market orient...
November 02, 2005

FOCUS - US: The Mini-Me school of marketing.(My Twinn for childrens)
November 02, 2005

BRAND MOT: JAMES BOND.(Carl Lumbard, Baba Shetty and Robert Mitchell t...
November 02, 2005

BRAND STUNT OF THE MONTH: Not just Seventeen.(see the young)(Brief Art...
November 02, 2005

Starbucks ventures further into spirits.(jim beam)(new liquor)(Brief A...
November 02, 2005

Google news.(gmail account changed to google mail.co.uk)(Brief Article...
November 02, 2005

Enhanced mobile TV service.(mobile television service )(Brief Article...
November 02, 2005

BRAND PAPERS: The science bit.(field marketing)
November 02, 2005

BRAND PAPERS: Customer disservice.(Column)
November 02, 2005

MARKETING CAPABILITY: Marketing excellence.
November 02, 2005

CASE STUDY: Romp.(leather goods brand Romp)
November 02, 2005

SUPPLY CHAINS: Working on a chain gang.
November 02, 2005

BURGER KING: King of the world.(Burger King Corp. brand management)
November 02, 2005

LEADER: Last orders.(brand management)
November 02, 2005