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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Iconic magazine faces up to reality: Tom Hamilton-Shaw examines the ri...
September 01, 2004
Brand mot.(Dunkin Donuts)(Krispy Kreme Doughnuts)
September 01, 2004
Ebay lays its cards on the global brand table: Morag Cuddeford Jones i...
September 01, 2004
Preaching for real customer orientation: Elen Lewis talks to European ...
September 01, 2004
... Martin Cole, planner, Grey London.(From The Bookshelf Of ...)(Brie...
September 01, 2004
The US licensing market.(Research)
September 01, 2004
Captive audience TV networks: the changing retail experience.(Research...
September 01, 2004
Big spenders: information technology.(Brands Stats)(Brief Article)(Ill...
September 01, 2004
Saving face of sponsorship: celebrity endorsement can be a rocky road ...
September 01, 2004
The sum of a half measure: Nigel Currie discusses the lack of a standa...
September 01, 2004
Global forecast for 2004: IEG predicts sponsorship will increase acros...
September 01, 2004
Sponsorship data.(Illustration)
September 01, 2004
Don't you know who I am? Lesley Salem asks how can brands prepare them...
September 01, 2004
Tesco and what customers really want.(Opinion)
September 01, 2004
Larreche and la passion de marketing: Elen Lewis meets Jean-Claude Lar...
September 01, 2004
Taking the next step: Peter Dickens explains why brands can no longer ...
September 01, 2004
Ebay's tiff over fakes: Paul Randle explains how companies can prevent...
September 01, 2004
Playtime in China.(Research)
September 01, 2004
Video saves the TV star.(Research)(Television advertising)
September 01, 2004
FMCG bestsellers: crisps and savoury snacks.(Brands Stats)(Brief Artic...
September 01, 2004
Playing the world's stage.(Leader)
September 01, 2004
Searching for a new pulling technique.(advertising agencies)
September 01, 2004
Healthy eating hanging in the balance.(Opinion)(Martin Glenn)
September 01, 2004
A mobile design for life: Morag Cuddeford Jones asks if Siemens Mobile...
September 01, 2004
Pilsner: no small beer: Morag Cuddeford Jones discovers why the 'golde...
September 01, 2004
Less would be more: David Taylor, managing partner of the brandgym, wi...
September 01, 2004
Market focus: pet food.(Brand Stats)
September 01, 2004
Getting a good deal.(Foreword)
September 01, 2004
Olympic fees for mega events: comparing EURO 2004 and Athens 2004, Wil...
September 01, 2004
Sponsorship is more than just a logo: a senior panel of sponsorship ex...
September 01, 2004
Harmonious sponsorship: Joanna Doonar examines why more brands are tur...
September 01, 2004
When East meets West: the entry of eight new states to the European Un...
September 01, 2004
Polar purchasing: Mark Rodgers discusses the death of the middle groun...
September 01, 2004
Coffee breaks: Sahar Hashemi, co-founder of Coffee Republic and busine...
September 01, 2004
Canon's photo opportunity: following UEFA EURO 2004, Toby France discu...
September 01, 2004
WPP is examining a 500m [pounds sterling] rights issue to acquire Amer...
September 01, 2004
Independently-owned premiere Scotch whisky brand, Glenmorangie, has be...
September 01, 2004
Estee Lauder is introducing a fourth men's fragrance which will launch...
September 01, 2004
India's leading brewer, the UB Group, producer of Kingfisher lager, is...
September 01, 2004
Nokia.(Appointments)(Brief Article)
September 01, 2004
Coors Brewers is investing 14m [pounds sterling] in marketing Grolsch ...
September 01, 2004
Coca-Cola has signed a 15m [pounds sterling] deal in its biggest-ever ...
September 01, 2004
Cabbage Patch Kids, the 1980's doll recorded as the most successful ne...
September 01, 2004
Cadbury Schweppes has launched 7UP PLUS in the US, a carbonated berry ...
September 01, 2004
Burger King.(Appointments)(Brief Article)
September 01, 2004
Orange group.(Appointments)(Brief Article)
September 01, 2004
Weight Watchers.(Appointments)(Brief Article)
September 01, 2004
Islamic Bank of Britain.(Launches)(Brief Article)
September 01, 2004
Dubai-based Emirates Airlines has signed a multimillion-pound three-ye...
September 01, 2004
Nike commanded 34% of the football-related footwear market in the past...
September 01, 2004
Amazon has acquired Joyo.com, the largest online retailer of books, mu...
September 01, 2004
Audi.(Finance)(Brief Article)
September 01, 2004
Dr Martens.(Marketing)(Brief Article)
September 01, 2004
Google.(Finance)(Brief Article)
September 01, 2004
Diary.(Brief Article)(Calendar)
September 01, 2004
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