Brand Strategy

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

No need to be a risky business.(Opinion)
July 01, 2004

Market your brand and it will market you.(Opinion)
July 01, 2004

Are you being served? Feedback can really make a difference. Chris Vos...
July 01, 2004

Brand Mot: Athens 2004.
July 01, 2004

Drink to success: Martin Cole argues that the drinks industry needs to...
July 01, 2004

The marketing challenge: Rita Clifton, chairman of Interbrand is impre...
July 01, 2004

Adding vitality: Ian Stephens explains the thinking behind Unilever's ...
July 01, 2004

Food for thought: Jill Marshall identifies food labelling's role in th...
July 01, 2004

The brand leader on paralysed portfolios: Elen Lewis talks to tireless...
July 01, 2004

Fighting for a fair game: Joanna Doonar investigates the increasing co...
July 01, 2004

The direct approach: the UK's Cafedirect hot drinks brand is a pioneer...
July 01, 2004

Coco de Mer at sea: if your trademark application is refused, it may s...
July 01, 2004

Darwinian branding: Pam Robertson, director of Brandsmiths says the Ri...
July 01, 2004

No frills, more thrills: forget 'trading up', Reinier Evers discovers ...
July 01, 2004

Getting the bug: Justin Kirby explains how online viral marketing can ...
July 01, 2004

Keeping it real and relevant: Elen Lewis talks to marketing veteran, P...
July 01, 2004

Computer brand Apple and car manufacturer BMW are launching an adapter...
July 01, 2004

Diary.(conferences on brand management)(Calendar)
July 01, 2004

Hewlett-Packard.(Amanda MacKenzie appointed)(Brief Article)
July 01, 2004

Google has bought a $10m (5.5m [pounds sterling]) stake in Chinese sea...
July 01, 2004

Virgin Mobile looks set to float on the London stock market, 16 years ...
July 01, 2004

The US continues to be a lucrative market boosting marketing group WPP...
July 01, 2004

Older consumers are a golden opportunity.(Research)
July 01, 2004

Big spenders: car manufacturers.(Brand Stats)(Brief Article)(Illustrat...
July 01, 2004

Market focus: hayfever remedies.(Brand Stats)(Brief Article)
July 01, 2004

From the bookshelf of ...(Book Review)
July 01, 2004

Coca-Cola.(Chuck Fruit appointed)(Brief Article)
July 01, 2004

The world's fourth biggest spirit business, Bacardi Ltd. has acquired ...
July 01, 2004

All because the lady didn't love ... ... Eating eight flavours in one ...
July 01, 2004

Hollinger International, owner of The Daily Telegraph, The Sunday Tele...
July 01, 2004

FMCG bestsellers: ice cream.(Brand Stats)(Brief Article)(Illustration)
July 01, 2004

Brown & Williamson, a division of British American Tobacco, has been o...
July 01, 2004

Cadbury Trebor Bassett is developing a new chocolate called Cadbury Sn...
July 01, 2004

Coca-Cola Germany is launching Ipsei, an adult soft drink containing v...
July 01, 2004

British Airways'.(Martin George appinted)(Brief Article)
July 01, 2004

M&C Saatchi.(business expansion plans)(Brief Article)
July 01, 2004

Global trends in confectionery.(Research)
July 01, 2004

US retailer, Wal-Mart has launched a national ad campaign featuring th...
July 01, 2004

Siemens Mobile is investing 5m [pounds sterling] in a UK-based, above-...
July 01, 2004

Audi MEA.(Michael Renz appointed)(Brief Article)
July 01, 2004

Sex, drugs, rock 'n' roll ... and savings.(Research)
July 01, 2004

McDonald's is launching a global Olympic-themed ad campaign based on i...
July 01, 2004

UEFA.(Union of European Football Associations)(Brief Article)
July 01, 2004

GlaxoSmithKline (GSK) leads UK-listed companies in charitable giving, ...
July 01, 2004

Kids likes and dislikes.(Research)
July 01, 2004

Powers of persuasion.(Leader)
July 01, 2004

Stepford Wife branding.
July 01, 2004

Branding with best interests at heart? Do corporations really know wha...
July 01, 2004

Interpretation of dreams: as Honda reaps rewards for a memorable and s...
July 01, 2004