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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Rebrand with relevancy.(Leader)(Letter to the Editor)
November 01, 2003
Branding stereotypes.(Leader)(Letter to the Editor)
November 01, 2003
Through a glass darkly.(Leader)
November 01, 2003
Nokia.(Launches and rebrands)(Brief Article)
November 01, 2003
Microsoft and Orange are launching a Bluetooth enabled phone this mont...
November 01, 2003
The Post Office and Bank of Ireland Group will launch Post Office bran...
November 01, 2003
Boots.(Launches and rebrands)(Brief Article)
November 01, 2003
Following Whitbread's trial repositioning of the Beefeater chain, eigh...
November 01, 2003
McDonald.(Marketing)(Brief Article)
November 01, 2003
Pepsico is creating a single UK brand team, bringing together the Trop...
November 01, 2003
Wallace and Gromit (W&G) is the new face of Jacob's Crackers' 4m [poun...
November 01, 2003
BSkyB has launched a 20m [pounds sterling] marketing campaign to drive...
November 01, 2003
Bacardi rum will run the fourth instalment of its 10m [pounds sterling...
November 01, 2003
Diary.
November 01, 2003
Goodyear Dunlop UK.(Appointments)(Brief Article)
November 01, 2003
Electronic Arts (EA).(Appointments)(Brief Article)
November 01, 2003
SABMiller.(Appointments)(Brief Article)
November 01, 2003
Procter & Gamble.(Appointments)(Brief Article)
November 01, 2003
Kimberly-Clark is launching its biggest-ever marketing campaign for Hu...
November 01, 2003
Wm Morrison Supermarkets is launching an advertising campaign around i...
November 01, 2003
Smirnoff Experience has partnered with ITV and Flawless Media in the p...
November 01, 2003
Air France and KLM Royal Dutch Airlines have merged, signing an agreem...
November 01, 2003
T-Mobile will be a main sponsor of the UEFA 2004 European Football Cha...
November 01, 2003
Burberry.(International)(Brief Article)
November 01, 2003
Sainsbury.(Finance)(Brief Article)
November 01, 2003
Advertising holding company WPP's third quarter revenues have climbed ...
November 01, 2003
A court battle between Adidas-Salomon and Fitnessworld over the simila...
November 01, 2003
Arla Foods has merged with Express Dairies, creating a leading UK dair...
November 01, 2003
Nestle is to focus on higher-margin nutritional products to improve sa...
November 01, 2003
Manchester United has announced a 22% rise in profit before tax to 39....
November 01, 2003
IPA's Q3 2003 Bellwether Report.(Finance)(Brief Article)
November 01, 2003
Coffee retailer Tchibo has won the battle for Beiersdorf, the maker of...
November 01, 2003
Hyperconvenient foods or hyperbolic marketing? The knife and fork are ...
November 01, 2003
If I could get my hands on London Underground ... I'd make sure its cu...
November 01, 2003
Sept 2003: presswatch top 10 brands in terms of positive coverage.(Bri...
November 01, 2003
How this Texan got itself in a sticky situation: Morag Cuddeford Jones...
November 01, 2003
St Mungo's makes an exhibition of itself.(Brand Stunt Of The Month)(Br...
November 01, 2003
Brand mot.
November 01, 2003
The war of the razor blades: Joanna Doonar investigates the possible o...
November 01, 2003
What doesn't kill you might even make you stronger: as the latest legi...
November 01, 2003
Reputation marketing: Rod Aldridge reflects on a year of intense media...
November 01, 2003
Treatment for a charity case: Wally Olins urges charity brands to cons...
November 01, 2003
Brand surgery with Abbey's Doctor Porter: Morag Cuddeford Jones talks ...
November 01, 2003
Widening portals and pipes: Alastair Ray investigates the challenges t...
November 01, 2003
Where have all the ideas gone? In times of economic uncertainty compan...
November 01, 2003
Actimel leads the culture club: Joanna Doonar examines the success of ...
November 01, 2003
Breaking the Abbey habit: at its launch, new-look bank Abbey--formerly...
November 01, 2003
Scaling the debt mountain: research from The Henley Centre, exclusive ...
November 01, 2003
The right kit for the game: Adrian Day outlines five key design steps ...
November 01, 2003
It's the way you say it: John Simmons defends the power of language, a...
November 01, 2003
Let me entertain you: Ian Buxton examines brand experience centres tha...
November 01, 2003
Brands pulling rank: Peter Fisk argues that brand valuation is less ab...
November 01, 2003
Brands that name-drop: Ravinder Chahil advises traders to think twice ...
November 01, 2003
CEOs watch their reputation.(Trends)(Brief Article)
November 01, 2003
Brits drink their money away.(Trends)(Brief Article)
November 01, 2003
Mobile users are starting to hang up.(Trends)(statistics show that som...
November 01, 2003
'Tis the season (for marketers) to be jolly.(Research)
November 01, 2003
Complicated lives.(Research)
November 01, 2003
The customer conundrum: real profitable growth is often generated by t...
November 01, 2003
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