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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
OTC pharma brands will benefit from well designed packaging.(Leader)
September 01, 2003
Murky responsibility of global brands.(Leader)
September 01, 2003
Britvic's kid's drink Freekee Soda has changed its name to Tango Stran...
September 01, 2003
Budweiser Budwar.(Launches & rebrands)(to launch a Bud 'super strong' ...
September 01, 2003
ITV1 has unveiled a new on-air brand identity to coincide with its aut...
September 01, 2003
Waitrose is spending 134m [pounds sterling] on a new look for its shop...
September 01, 2003
A range of alcohol-free hot drinks which use the flavours of spirit br...
September 01, 2003
Toyota is promoting its advanced diesel range with the campaign 'D-4D....
September 01, 2003
Nestle Chilled Dairy is introducing Nestle Sveltesse into the UK, a co...
September 01, 2003
Danone Dairies is investing 7m [pounds sterling] in marketing a new bi...
September 01, 2003
Lucozade Energy is launching a new marketing campaign by Billington Ca...
September 01, 2003
First Direct is launching a new campaign for Offset Mortgage, around t...
September 01, 2003
Diary.
September 01, 2003
EasyJet.(Appointments)(London's 2012 Olympic bid)(Brief Article)
September 01, 2003
Lastminute.com.(Appointments)(Vijay Solanki named U.K. head of marketi...
September 01, 2003
Bacardi-Martini.(Appointments)(promoted Maurice Doyle to the position ...
September 01, 2003
Angus McIntosh, Masterfoods European media manager, has swapped positi...
September 01, 2003
Ford is launching a 'Destination Football' ad campaign promoting Sky S...
September 01, 2003
Pizza Hut.(Marketing)(has announced a no-smoking policy across its res...
September 01, 2003
Vodafone is launching a trial initiative, VSPAM, to reduce the amount ...
September 01, 2003
Reebok has launched a $50m (32m [pounds sterling]) global television c...
September 01, 2003
British Airways.(International)
September 01, 2003
US diet company, Atkins Nutritionals, plans to launch a food range in ...
September 01, 2003
McDonald's.(International)(announces plans for support of the Athens 2...
September 01, 2003
Communications holding company, WPP, has announced a 20m [pounds sterl...
September 01, 2003
The Department of Trade and Industry (DTI) has received the Competitio...
September 01, 2003
Health and homecare company, Reckitt Benkiser, has announced strong si...
September 01, 2003
Nostalgia branding: out with the old and in with the ... old: youth is...
September 01, 2003
If I could get my hands on the Royal & Ancient: PY Gerbeau, CEO of X-L...
September 01, 2003
July 2003: PressWatch top 10 most negative coverage.(Brief Article)(Il...
September 01, 2003
It's all over when the phat lady sings: was Muzik magazine just anothe...
September 01, 2003
Cafedirect has lift-off at the Edinburgh Festival.(Brand Stunt Of The ...
September 01, 2003
BBC.(Brand Mot)
September 01, 2003
Cheap ads fare well in slump: Joanna Doonar assesses why cheap adverti...
September 01, 2003
It's no pop-ularity contest when it comes to fizzy cola: Coca-Cola and...
September 01, 2003
Brand warriors in China: Fiona Gilmore on how Chinese brands are takin...
September 01, 2003
Brands fashioning change: the only route to long-term, sustainable and...
September 01, 2003
COI's Alan Bishop--not just a smooth operator: Elen Lewis talks to the...
September 01, 2003
Hornby getting back on track: Frank Martin, CEO of Hornby tells Joanna...
September 01, 2003
The future of soap operas: in a cluttered commercial world, brands are...
September 01, 2003
Carling's gig is coming home: Elen Lewis discovers how beer brand Carl...
September 01, 2003
The curryholic's braumeister: devised to create more space for more po...
September 01, 2003
Cruising with a Blyth spirit: Morag Cuddeford Jones meets world renown...
September 01, 2003
It's not always plain sailing: sports such as sailing are often so rel...
September 01, 2003
The experience economy: Ralph Ardill shares insights, predictions and ...
September 01, 2003
In the eye of the beholder: Bruce Davies offers a practical introducti...
September 01, 2003
Public sector branding: public sector branding is all about the servic...
September 01, 2003
Playground swapsies: when sticker collecting is no longer child's play...
September 01, 2003
Home and away: Britons like to travel but overseas visitors dwindle.(T...
September 01, 2003
Colours and branding: a red rag to a bull?(Trends: Research)(findings ...
September 01, 2003
Female Londoners have a lot of bottle.(Trends: Research)(drink a lot o...
September 01, 2003
Don't ignore the seniors.(Research)(marketers shouldn't overlook senio...
September 01, 2003
Marketing confidence booster.(Research)(findings of the latest Charter...
September 01, 2003
Talking shop.(Research)(London's West End is the leading shopping dest...
September 01, 2003
What's in a number?(Last Word)(fewer people attended Notting Hill Carn...
September 01, 2003
Global village idiot.(Last Word)(Durex is the best selling brand of co...
September 01, 2003
Blowing hot and cold in the pharma sector.(Last Word)(cannabis being r...
September 01, 2003
The monthly brand braindrain.(Last Word)(controversy Zippo lighters to...
September 01, 2003
Life support marketing: Philip Kotler's manifesto argues that marketer...
September 01, 2003
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