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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Testing viewer acceptance. (Leader).(Letter to the Editor)
July 01, 2003
Brands aren't entertainers. (Leader).(Letter to the Editor)
July 01, 2003
And now a word from our sponsors. (Leader).(Letter to the Editor)
July 01, 2003
Scottish Courage is attempting to rejuvenate the beer market with the ...
July 01, 2003
Janssen-Cilag has launched Evra, the first contraceptive patch in the ...
July 01, 2003
Simpay is the new brand name for the Mobile Payments Services Associat...
July 01, 2003
Schweppes has launched a new range of mixers, called Mixsch, positioni...
July 01, 2003
Unilever is overhauling the SlimFast brand in an attempt to give it a ...
July 01, 2003
Shell UK and Sainsbury's supermarkets have announced plans to expand t...
July 01, 2003
Games publisher Eidos has "significantly reduced" its expectations of ...
July 01, 2003
WPP has bought the outstanding debt in Cordiant Communications from US...
July 01, 2003
Tesco and mobile operator O2 have announced the creation of a 50:50 ve...
July 01, 2003
Diary. (News Round-Up).(Brief Article)
July 01, 2003
Coca-Cola. (Appointments).(named Daniel Palumbo chief marketing office...
July 01, 2003
Orange. (Appointments).(appointed Bill Stewart executive vice presiden...
July 01, 2003
Vodafone. (Appointments).(promoted Peter Bamford to chief marketing of...
July 01, 2003
Heinz. (Appointments).(named Jane Edwards as head of UK branding and i...
July 01, 2003
MMO2. (Financial).(financial results announced)(Brief Article)
July 01, 2003
Nestle SA and Colgate-Palmolive Company have announced a joint partner...
July 01, 2003
Euro RSCG Worldwide has announced the creation of Euro RSCG Partners c...
July 01, 2003
Procter & Gamble (P&G) is investing 8m [pounds sterling] in a marketin...
July 01, 2003
Carling is sponsoring the League Cup, taking the sponsorship over from...
July 01, 2003
Gordon's Gin has launched a 5m [pounds sterling] advertising campaign ...
July 01, 2003
Hard Rock Cafe international (HRC) is expanding into the hotel market,...
July 01, 2003
Tesco is launching into Japan, acquiring C Two-Network (CTN), a Japane...
July 01, 2003
Bacardi and the Ministry of Sound have launched a nationwide dance clu...
July 01, 2003
Nike. (International).(U.S. Supreme Court declines to decide case invo...
July 01, 2003
A thirst for knowledge leaves Britain smarting; contrary to reports of...
July 01, 2003
If I could get my hands on the Savoy ... I'd luxuriate in the great se...
July 01, 2003
Carling and the sound of the underground. (Brand Stunt Of The Month).(...
July 01, 2003
Brand mot: Ford.(evaluation of automaker's brand)
July 01, 2003
Books in a brave new world: marketers in the book industry tread new t...
July 01, 2003
Does Sorrell's acquisition suffer discordiant relations? Adland has be...
July 01, 2003
Beating the 24/7 career: Winston Fletcher talks to successful business...
July 01, 2003
100% marketing: Rob Malcolm urges marketers to clarify their role by t...
July 01, 2003
No one messes with Burke's game plan: on the eve of his departure, Sim...
July 01, 2003
Absolut--the spirit in the sky: Elen Lewis investigates how the Swedis...
July 01, 2003
Talking about my reputation: why is it that some brands' reputations c...
July 01, 2003
Pharma giants out of favour: Oxfam's Cut the Cost campaign targeting l...
July 01, 2003
IT brand seeks relationship: as the newly merged HP Invent steps away ...
July 01, 2003
Unleash a tiger in the home: DIY and Shanghai is a match made in heave...
July 01, 2003
Painting colour into whites: traditionally, consumer decisions in the ...
July 01, 2003
Brand health check: Mark Sherrington offers guidance on how to take th...
July 01, 2003
We all love Latinos: Luis Garcia offers five valuable pointers to help...
July 01, 2003
The power of language: Peter Hughes argues that client-agency relation...
July 01, 2003
Slicing scam or Parma ham? Cristina Garrigues discusses the legal batt...
July 01, 2003
Relationship test reveals it's all about the money. (Trends).(Financia...
July 01, 2003
Hey, big spender. (Trends).(UK overtakes Germany to become Europe's bi...
July 01, 2003
More customers can't get no satisfaction. (Trends).(Brief Article)
July 01, 2003
Consumer confidence crisis. (Research).
July 01, 2003
Boomerang babes. (Research).(One in four 20-24 year-olds will return h...
July 01, 2003
What's in a number? (Last Word).(Number of flights completed by Air Fr...
July 01, 2003
Global village idiot. (Last Word).(Italian battery maker is confused w...
July 01, 2003
Hot or not in the travel sector. (Last Word).(First Choice reported 'm...
July 01, 2003
The monthly brand braindrain. (Last Word).(Procter and Gamble's advert...
July 01, 2003
Information as a service: technology is putting consumers in control b...
July 01, 2003
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