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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
The role of brands in high performance marketing. (Leader).
February 01, 2003
A time for politically-charged branding. (Leader).
February 01, 2003
Coca-Cola. (Products).(new energy drink )(Brief Article)
February 01, 2003
Red Bull. (Products).(new sugar-free soft drink )(Brief Article)
February 01, 2003
Flextech. (Products).(new Freeview digital TV channel)(Brief Article)
February 01, 2003
McDonald. (Products).(to offer organic produce )(Brief Article)
February 01, 2003
Sports Loyalty Card (SLC). (Products).(Brief Article)
February 01, 2003
Masterfoods. (Products).(new candy bars )(Brief Article)
February 01, 2003
Tesco. (Products).(teams with Cable & Wireless )(Brief Article)
February 01, 2003
Levi's. (Marketing).(Brief Article)
February 01, 2003
The Royal Bank of Scotland. (Marketing).(marketing agreement with Saat...
February 01, 2003
UEFA. (Marketing).(Canon sponsors Union of European Football Associati...
February 01, 2003
Abbey National. (Marketing).(marketing campaign with Martin Kemp)(Brie...
February 01, 2003
Diary.(Brief Article)(Calendar)
February 01, 2003
EMAP. (Appointments).(Tom Moloney )(Brief Article)
February 01, 2003
Marks & Spencer has appointed Alice Avis as director of marketing and ...
February 01, 2003
Mike Moran has been appointed to worldwide marketing and strategy dire...
February 01, 2003
Ofcom. (Appointments).(Stephen Carter)(Brief Article)
February 01, 2003
Co-Operative Financial Services has appointed Craig Shannon as executi...
February 01, 2003
Burger King UK. (Appointments).(Paul Reynish)(Brief Article)
February 01, 2003
Cancer Research UK. (Marketing).(will endorse Nivea suncare products)(...
February 01, 2003
Velvet. (Marketing).(marketing campaign)(Brief Article)
February 01, 2003
Cereal Partners UK. (Marketing).(marketing effort promotes cereal bars...
February 01, 2003
Procter & Gamble. (Financial).(plans to reach sales targets through ac...
February 01, 2003
Royal Mail. (Financial).(staff getting let go)(Brief Article)
February 01, 2003
Martin Sorrell, chief executive of WPP, says that his ad network will ...
February 01, 2003
Boots. (Financial).(Brief Article)
February 01, 2003
Amazon. (Financial).(posts a profit)(Brief Article)
February 01, 2003
The DDB network and German agency Jung Von Matt have been hired to han...
February 01, 2003
Coca-Cola. (International).(Brief Article)
February 01, 2003
Gulf Air. (International).(plans low-cost airline)(Brief Article)
February 01, 2003
General Motors. (International).(developing Cadillac Sixteen engine)(B...
February 01, 2003
Schadenfreude and the dark world of the new consumer: we can't get eno...
February 01, 2003
If I got my hands on South West Trains ... I'd pull the communication ...
February 01, 2003
Turn on, tune in, drop out with Radio Luxembourg: Morag Cuddeford Jone...
February 01, 2003
Crazy colourful decor coming to a bar near you. (Brand Stunt of the Mo...
February 01, 2003
Brand mot.(can Laura Ashley regain heights of its heyday?)
February 01, 2003
Supermarket sweepstake: if Asda becomes Safeway's successor, Morag Cud...
February 01, 2003
Anti-American brands cash in on political statements: an Islamic cola ...
February 01, 2003
Geese shift positioning: Fiona Gilmore looks to the future, to a world...
February 01, 2003
Managing agency ties: with experience on both sides of the fence, Simo...
February 01, 2003
Charge your glasses for Britvic's Marsden: Andrew Marsden's first love...
February 01, 2003
Could DVD kill the video star? JVC TVs and stereos adorn living rooms ...
February 01, 2003
Fool's gold for marketers? Brand extensions have been a popular way to...
February 01, 2003
Smirnoff's cool extension: Smirnoff Ice survived a saturated alcopop m...
February 01, 2003
Smokescreens and mirrors: are tobacco and corporate social responsibil...
February 01, 2003
The British tobacco habit: Philip Greenslade highlights some of the in...
February 01, 2003
Elastic brands: how far can you stretch the idea of `brand'? Simon Anh...
February 01, 2003
Innovate or die: Mick Williamson suggests that new product development...
February 01, 2003
Music to marketer's ears: Rob Hanlon reveals that record companies and...
February 01, 2003
Moscow mules and DIY: Clive Woodger offers insights and advice on work...
February 01, 2003
Branding on a fine line: trust and transparency is key. Kevin Thomson ...
February 01, 2003
Bright lights and big smells: Susan Storor sheds light on the difficul...
February 01, 2003
SMEs--a small to medium effort. (Trends).(small and medium enterprises...
February 01, 2003
Banking on blind faith. (Trends).(Brief Article)
February 01, 2003
Heading for fairer weather. (Trends).(Marketing budgets for 2003 are l...
February 01, 2003
Football fever in the Asia Pacific. (Research).
February 01, 2003
Marketing expenditures report reveals unexpected trends. (Research).
February 01, 2003
Researching the 4th dimension. (Research).(culture's impact on consume...
February 01, 2003
What's in a number? (Last Word).(CEO compensation packages up)(Brief A...
February 01, 2003
Global village idiot. (Last Word).(Gerber baby food in Africa)(Brief A...
February 01, 2003
Blowing hot and cold in the retail sector. (Last Word).(Marks & Spence...
February 01, 2003
The monthly brand brain-drain. (Last Word).(Brief Article)
February 01, 2003
Advertising futures: a structural adjustment is undermining advertisin...
February 01, 2003
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