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Brand Strategy
Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.
Brands without ads? (brand strategy).(companies can build brands throu...
January 01, 2003
Outsourcing brands. (brand strategy).
January 01, 2003
What is the purpose of your business? (Leader).(Column)
January 01, 2003
Skoda's first luxury executive car will be launched via a national TV ...
January 01, 2003
Hays Marketing Technology has discovered that 10 million people have o...
January 01, 2003
Hutchison 3G--or 3. (Launches).(mobile service provider encourages use...
January 01, 2003
Orange. (Launches).(to delay launch of 3G services across continental ...
January 01, 2003
Virgin Cola is launching its first flavoured variant in the UK with Vi...
January 01, 2003
Vivid Imaginations, the toy licensing company, is to re-release Care B...
January 01, 2003
Diary. (News Round-Up).(Calendar)
January 01, 2003
Marks & Spencer. (Appointments).(appoints Vittorio Radice executive di...
January 01, 2003
Trinity Mirror. (Appointments).(appoints Sly Bailey CEO)(Brief Article...
January 01, 2003
Coca-cola. (Appointments).(appoints Steven Heyer president and COO)(Br...
January 01, 2003
Siemens Mobile. (Appointments).(appoints Niclas Friese Greene senior v...
January 01, 2003
Cadbury Schweppes has agreed to buy Adams confectionery business from ...
January 01, 2003
Formula One. (Financial).(Bernie Ecclestone drops digital racing chann...
January 01, 2003
Research house Taylor Nelson Sofres (TNS) has opened a sports research...
January 01, 2003
The Communications Bill. (Monday).(Brief Article)
January 01, 2003
Euro. (International).(Brief Article)
January 01, 2003
European Union. (International).(Brief Article)
January 01, 2003
Footie we play, united we brand: Manchester United is more than a foot...
January 01, 2003
David versus Goliath ...: ... how a football empire was born. Ruth Mor...
January 01, 2003
Normal services will resume: the new logo is spick and span, the team ...
January 01, 2003
A black and white service: First Direct regularly receives plaudits fo...
January 01, 2003
Branding war and peace: can marketing tools really be used in foreign ...
January 01, 2003
International e-government: understanding citizens is key to increasin...
January 01, 2003
Heritage or has-been? Clinging to heritage can sometimes stunt brand d...
January 01, 2003
Stretching further afield: Kartik Kompela describes how some savvy Ind...
January 01, 2003
Collaborative creativity: David Stuart argues there is an urgent need ...
January 01, 2003
Building services brands: never make a promise you can't keep. Leslie ...
January 01, 2003
Arsenal--the euro final: Jacqueline Irvine provides an update on the l...
January 01, 2003
Brands: the new religion: in this cynical age, people are putting thei...
January 01, 2003
Marketing and ad budgets take blows. (Trends).(in UK)(Brief Article)
January 01, 2003
Cynical Brits have faith in charities. (Trends).(Brief Article)
January 01, 2003
Should adverts aimed at kids be banned? (Trends).(Brief Article)
January 01, 2003
Global teen culture--does it exist? (Research).
January 01, 2003
Experts' comments on 2002 and predictions for 2003. (Last Word).(for b...
January 01, 2003
The loyalty wars: Tesco and Nectar's loyalty schemes are very differen...
January 01, 2003
Air Miles. (Marketing).(launched "The Great Air Miles Giveaway" campa...
January 01, 2003
Broadcast branding specialist, Lambie Nairn, has created a new identit...
January 01, 2003
The second largest ad agency in Japan, Hakuhodo, is to merge with the ...
January 01, 2003
The European Court of Justice has upheld EU Directive 2001/37/EC on th...
January 01, 2003
Wal-Mart is continuing its global expansion by increasing its investme...
January 01, 2003
Vivendi Universal. (News Round-Up).(is under investigation for alleged...
January 01, 2003
Consumers on call 24/7--the new economy never sleeps: with consumers l...
January 01, 2003
If I could get my hands on Harvey Nichols ...: ... I'd take the wit of...
January 01, 2003
UK google brand search.(top brand searches)(Brief Article)(Illustratio...
January 01, 2003
Technical breakdown: why Commodore vanished: Ruth Mortimer asks how an...
January 01, 2003
Quote of the month.(Peter Draper on marketing the Manchester United)(B...
January 01, 2003
Yahoo! cures Christmas shoppers' retail madness. (Brand Stunt Of The M...
January 01, 2003
Brand mot.
January 01, 2003
Chewing the fat with Ronald: with obesity on the rise among children, ...
January 01, 2003
BOGOF and hopefully you will come back for more: although Tesco Clubca...
January 01, 2003
A mainstream movement: anti-globalisation is no longer about student a...
January 01, 2003
`Tis the season to be social: David Varney would like to see the corpo...
January 01, 2003
Tesco leads as super Mason's supermarket: Tesco's marketing director, ...
January 01, 2003
National Lottery. (Launches and rebrands).(Brief Article)
January 01, 2003
Nectar. (Launches and rebrands).(Brief Article)
January 01, 2003
ITV1. (Launches and rebrands).(Brief Article)
January 01, 2003
Post Office. (Launches and rebrands).(gives up on effort to impress Co...
January 01, 2003
April saw the disappearance of two of the UK's mobile telecoms brands-...
January 01, 2003
Laboratories Inneov. (Launches and rebrands).(Nestle and L'Oreal signe...
January 01, 2003
Levonelle. (Marketing).(Schering Healthcare Ltd's consumer campaign fo...
January 01, 2003
Switch. (Marketing).
January 01, 2003
AA. (Marketing).(to reposition itself as a general services provider)(...
January 01, 2003
Pepsi. (Marketing).(busy 2002 in "cola wars" for company)(Brief Articl...
January 01, 2003
August saw the conclusion of the long running battle between Levi Stra...
January 01, 2003
Saatchinvest. (Financial).(latest project of Maurice and Charles Saatc...
January 01, 2003
EasyGroup. (Financial).(acquisition of GO successful, Stelios Haji-loa...
January 01, 2003
It was a bad year on the whole for media owners, with the collapse of ...
January 01, 2003
Marketing agencies fared little better, with a number of high profile ...
January 01, 2003
Consultants suffered too, in the wake of the accounting scandals that ...
January 01, 2003
The final nail in the coffin of tobacco advertising came in October, a...
January 01, 2003
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