B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Economy drives interest in more complex virtual events.(B to B Special...
March 09, 2009

Is there anything e-mail can't do? Marketing technique doubles as affo...
March 09, 2009

Emerson sees recession as 'opportune time'.(News)
March 09, 2009

New Campaigns.(Advertising)
March 09, 2009

A point in the right direction.(Chasers)
March 09, 2009

Correction.(Corrections)(Correction notice)
March 09, 2009

Measurement amid a downturn.(NetMarketing)(Interview)
March 09, 2009

In Direct.(Direct & Database)
March 09, 2009

Bank bailout a game changer; Financial crisis creates hardship, opport...
March 09, 2009

Automation key to b-to-b marketing, sales success; New tools focus on ...
March 09, 2009

New PR reality: Link over ink.(Opinion)
March 09, 2009

Mendenhall's take on transforming HP; Michael Mendenhall: CMO, Hewlett...
March 09, 2009

Analyzing analytics 2.0; New systems offer better integration and perk...
March 09, 2009

`BtoB' announces virtual lead-gen conference.(News)
March 09, 2009

Beyond the Biz: Selecting sources, sowing seeds and stocking shelves.(...
March 09, 2009

'Open source' vendors push advantage; IT buyers seeking cost- savings ...
March 09, 2009