B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Correction.(News)
February 09, 2009

GE kicks off 'Now' campaign; B-to-b giant airs Super Bowl spot featuri...
February 09, 2009

Database face-to-face; Our expert panel discusses dramatically changin...
February 09, 2009

Xerox CEO: Stay relevant to stand out in the crowd; Digital media, one...
February 09, 2009

Why Twitter beat Second Life.(Opinion)
February 09, 2009

Interpower adjusts marketing mix online to net new leads.(Vertical Ins...
February 09, 2009

Measure up engineers; To prove ROI, marketers must define, track metri...
February 09, 2009

5 ways to improve your e-mail lists.(B to B Special Report: List Manag...
February 09, 2009

Purchased lists dos and don'ts.(B to B Special Report: List Management...
February 09, 2009

Granular data and direct mail pay off for event company.(B to B Specia...
February 09, 2009

Show audits low priority; BMA survey finds marketers not using indepen...
February 09, 2009

Cut to the Chase.(Chasers)(advertisng of Comcast Corp. and AT&T Inc.)(...
February 09, 2009

Agenda.(News)(Calendar)
February 09, 2009

Can original online content continue? Media execs at SIIA Summit debat...
February 09, 2009

Google, Flogo, crowdSPRING, gain altitude.(Beyond the Biz)
February 09, 2009

LOOKING TO THE LISTS WITHIN; Marketers emphasize perfecting their in-h...
February 09, 2009

B-to-B Outlook 2009: Integrate campaigns to boost performance.(News)
February 09, 2009

New campaigns.(Advertising)
February 09, 2009

Media Notes.(Business Media)(sales of Times Publishing Co.)(award list...
February 09, 2009