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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Total result: 84 articles |
 Page 1 of 2 
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Hilton's marketing guided by online 'Family' members; case study.(Soci...
May 26, 2008
Old-fashioned direct effective; case study.(Direct)
May 26, 2008
Best Buy for Business builds data powerhouse; case study.(News)
May 26, 2008
Ciena soft sells Ethernet products; case study.(Direct)
May 26, 2008
How Smartsheet.com improved search conversions; case study.(Web Sites/...
May 26, 2008
NorthStar Systems doubles revenue with series of campaigns; case study...
May 26, 2008
Maketers need a more systematic approach to demand generation; Q&A.(Ne...
May 26, 2008
Getting action from promos; best practices.(Direct)(Sales lead respons...
May 26, 2008
Think long term when gauging campaigns; ask the expert.(Tools & Metric...
May 26, 2008
Lead scoring far from easy; best practices.(Tools & Metrics)(Sale mana...
May 26, 2008
Watkins chooses automation to heat up leads; case study.(Tools & Metri...
May 26, 2008
Exclusive survey.
May 26, 2008
Do your PREsearch and you'll improve your response.(Direct)(PREsearch ...
May 26, 2008
Understanding how e-mails are read leads to new design ideas.(E-Mail)
May 26, 2008
Web 2.0 publishing + analytics = superior lead management.(Social Medi...
May 26, 2008
Behavior key when scoring online leads; ask the expert.(Web Sites/Sear...
May 26, 2008
Mashups create communities, leads; case study.(Social Media)
May 26, 2008
the question: Q: What is working well for lead gen?(News)
May 26, 2008
Tech can help quantify events; best practices.(Events)
May 26, 2008
Following leads critical to trade show success.(Events)
May 26, 2008
Looking to close the gap; overview.(Integration)(Building alignment be...
May 26, 2008
Autodesk draws up blueprint integration; case study.(Integration)
May 26, 2008
Don't leave interested parties stranded on bad landing pages; best pra...
May 26, 2008
When it comes to lead generation, don't fail. Mail.(Guest Column)(Busi...
May 26, 2008
Putting the human touch back into lead generation.(Guest Column)(Socia...
May 26, 2008
Following Web behavior works; best practices.(Web Sites/Search)
May 26, 2008
Lead recycling wastes no prospects; best practices.(Integration)
May 26, 2008
Focus on facilitating demand, not generating it.(Guest Column)
May 26, 2008
Cooperation always based on self-interest.(Integration)
May 26, 2008
Webinars help generate, nurture leads at Mimosa Systems; case study.(E...
May 26, 2008
IAB's best practices for lead generation.(Web Sites/Search)(Interactiv...
May 26, 2008
Leads: Finding, tracking, nurturing, converting.(Editor's Note)(Editor...
May 26, 2008
Media choice depends on lead-generation objectives.(Guest Column)
May 26, 2008
Vendor variables; Lots of options make asking the right questions the ...
May 26, 2008
HP division takes long-term lead nurturing seriously; case study.(Tool...
May 26, 2008
Data.
May 26, 2008
Reaching the right prospects; best practices.(E-Mail)(evaluation on Sp...
May 26, 2008
Election year may mean slowdown, but budgets will be spent; Industry o...
May 05, 2008
Where should your logo go?(Chasers)
May 05, 2008
Q1 ad sales reflect the slow economy; Several print advertising catego...
May 05, 2008
NEC educates dealers about new products through video.(NetMarketing)
May 05, 2008
No.4 New York Times; `Times' commits to b-to-b by expanding partnershi...
May 05, 2008
Correction.(Correction notice)
May 05, 2008
Ad spending forecast downgraded.(News)(Advertising expenditures)
May 05, 2008
Event briefs.(Events)(Trade Show Exhibitors Association has appointed ...
May 05, 2008
No. 9 BusinessWeek; Redesign of venerable business title helps boost n...
May 05, 2008
Radio still dials up b-to-b audience.(News)(Survey)
May 05, 2008
new campaigns.(Advertising)(Brief article)
May 05, 2008
'BtoB'/Junta42 study shows custom content spending up.(News)(Survey)
May 05, 2008
No.2 Google; New platforms and continuing domination of the U.S. searc...
May 05, 2008
No. 10 PGA Tour; High-profile events watched by affluent business deci...
May 05, 2008
Methodology.(Special Report: Media Power 50)(Brief article)
May 05, 2008
Problem solved; Web site.(NetMarketing)
May 05, 2008
How to price smart in a recession.(Opinion)
May 05, 2008
Rewriting journalism's rules; New channels.(Opinion)
May 05, 2008
Optimum results; A new survey reveals surprising Web optimization tool...
May 05, 2008
National Semiconductor keeps it simple with Google Analytics.(Tools & ...
May 05, 2008
No. 5 CNNMoney.com; Video feeds the needs of big advertisers while fre...
May 05, 2008
Video vitals; Avoid these seven common pitfalls when delivering effect...
May 05, 2008
ADT gains entry into government market with long-term plan.(Vertical I...
May 05, 2008
Fulfill specific agency needs; Research key to crafting marketing that...
May 05, 2008
Agenda.(Brief article)(Calendar)
May 05, 2008
Direct marketers not feeling 'green'; Forrester Research study finds c...
May 05, 2008
Poll results; Btobonline.com.(Opinion)
May 05, 2008
A NEW KIND OF BRANDING; When looking for ways to freshen up your brand...
May 05, 2008
Taking a cue from history.(Opinion)
May 05, 2008
Cut to the chase.(Chasers)(TEKsystems)(Trane Co.)(Brief article)
May 05, 2008
Goat or gloat; A quick comparison of recent work by competing advertis...
May 05, 2008
No. 8 TechTarget; IT media company boasts 50 tech-specific sites, cont...
May 05, 2008
No. 3 Forbes.com; Vertical niches, Web 2.0 features offer more opportu...
May 05, 2008
MediaPower50.(Special Report: Media Power 50)(List)
May 05, 2008
Exhibition industry sees growth slowing; Year-end drop could portend t...
May 05, 2008
Taking measure of which metrics matter.(E-Metrics Roundtable)(Intervie...
May 05, 2008
No. 7 InformationWeek; Venerable brand shows ability to adapt to digit...
May 05, 2008
No.6 'Closing Bell'; Financial day wrap-up keeps investors tuned in, p...
May 05, 2008
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