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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Reaching insurance decision-makers; Industry outlook.(Vertical Insight...
December 10, 2007
Indirect.(Direct & Database)
December 10, 2007
Spoils of social media go to those who wait; New Channels.(Opinion)
December 10, 2007
Advertisers wary of WSJ.com plan to drop subscription firewall.(News)
December 10, 2007
GLOBAL SEM; B-to-b marketers should take advantage of the vast search ...
December 10, 2007
Predictive analytics; B-to-b transaction databases allow insight for d...
December 10, 2007
Online measurement debate produces more questions than answers.(News)
December 10, 2007
Media notes.(Business Media)(Brief article)
December 10, 2007
Database service providers evolve; Marketers are demanding more from d...
December 10, 2007
Cox given IAEE's Chairman's Award; Event leader speaks with `BtoB' abo...
December 10, 2007
How to shake hands, sell your ideas and shop.(Beyond the Biz)
December 10, 2007
Avaya increases Web conversions with global search.(NetMarketing)
December 10, 2007
Global search optimization goes beyond translation; Ask the expert.(Ne...
December 10, 2007
Who watches the watchmen?(Opinion)(Brief article)
December 10, 2007
Anxious about the economy?(Opinion)
December 10, 2007
Bottom-line pressure forcing CMO turnover; Former top CMOs describe ch...
December 10, 2007
Forecasters: Ad recession not likely.(News)(advertising)
December 10, 2007
Cut to the chase.(Chasers)(BBDO Worldwide Inc.)(Goodby, Silverstein an...
December 10, 2007
Marketers face challenges from economy to ecology; Top trends.(Special...
December 10, 2007
Marketing budgets, online to rise in '08.(Special Report: Outlook 2008...
December 10, 2007
Humana uses predictive analytics to set prices.(Tools & Metrics)
December 10, 2007
Companies use fun and games to find serious business; Playful platform...
December 10, 2007
CMP study: IT to shift focus to software rollouts, virtualization.(New...
December 10, 2007
Agenda.
December 10, 2007
Marsh uses direct to insure vertical research gets into the right hand...
December 10, 2007
'Fortune' debuts major redesign; Move part of larger Time Inc. restruc...
December 10, 2007
Correction.(Correction notice)
December 10, 2007
Global expansion key as U.S. economy slows.(Special Report: Outlook 20...
December 10, 2007
New campaigns.(Advertising)(Greenfield/Belser Ltd.)(JWT Group Inc.)(Me...
December 10, 2007
Eastman Chemical rolls out campaign; Bader Rutter handles integrated e...
December 10, 2007
Make a (proof) point when going green.(Chasers)
December 10, 2007
B-to-b companies use tools to get most out of supply chain; Ask the ex...
December 10, 2007
Is this branding stuff worth the trouble?(Opinion)(CA Inc.)
December 10, 2007
PROBLEM SOLVED.(NetMarketing)
December 10, 2007
QuickHits.(Richard Zannino planning to leave Dow Jones & Co. and Les ...
December 10, 2007
Goat or gloat.(Chasers)(Embassy Suites Inc. and Marriott Corp. Courtya...
December 10, 2007
Knowledge and advice in demand; Insurance sellers must be more aggress...
December 10, 2007
Silver lining; A weak dollar gives U.S. a strong opportunity to improv...
December 10, 2007
Cut to the chase.(Chasers)
December 10, 2007
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