B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

What to watch in marketing to law; Ask the expert.(Legal)
June 25, 2007

Nucor ads forge bond with CEOs.(C-Suite)
June 25, 2007

Praxis uses qualitative research to launch CRO rebranding campaign; Ca...
June 25, 2007

Prove you can pass muster; Show government buyers how to save money wh...
June 25, 2007

SGT creates buzz in bid for army contract.(Government)
June 25, 2007

Honing in on HR services; Sub: From resume searching to applicant trac...
June 25, 2007

Arbor deepens brand awareness using traditional, new media.(IT Manager...
June 25, 2007

How to market to attorneys; Consider firm's size, identify decision-ma...
June 25, 2007

LexisNexis makes case for its product at annual legal marketing confer...
June 25, 2007

Hospitality industry welcomes innovation.(Hospitality)(American Hotel ...
June 25, 2007

Pegasus reaches hotel groups with multichannel campaign; Case study.(H...
June 25, 2007

Open new doors to reach lucrative IT; Marketers' messaging should stre...
June 25, 2007

Tech marketers must seek broadest horizontal venues; Ask the expert.(I...
June 25, 2007

Independents, demand for technology brings opportunities; Ask the expe...
June 25, 2007

Reaching the elusive CXO; TV, thought leadership still key to reaching...
June 25, 2007

Creating awareness with 'top dog' will open doors; Ask the expert.(C-S...
June 25, 2007

Build it online, they will come; Online efforts key as contractors, la...
June 25, 2007

Hilti's grassroots effort drives preference.(marketing)
June 25, 2007

How to market to insurance brokers; In changing industry, relationship...
June 25, 2007

Build awareness to reach agents; Ask the expert.(Insurance)(Eric Hobbs...
June 25, 2007

Marketing to foodservice; Understanding diversity of restaurant indust...
June 25, 2007

The right people key to entering new markets.(Editor's Note)
June 25, 2007

New markets, new tactics; B-to-b marketers entering vertical segments ...
June 25, 2007

Segmentation within vertical markets offers specificity; Ask the exper...
June 25, 2007

Programs reach small businesses; By reaching out to the SOHO market, m...
June 25, 2007

Keep it short and simple when targeting small businesses online.(Small...
June 25, 2007

Opening marketer- proof pharma door; Establishing credibility, garneri...
June 25, 2007

Connecting with engineers; Marketers must have an understanding of eng...
June 25, 2007

Look to the mundane for government opportunity; Ask the expert.(Govern...
June 25, 2007

INDUSTRY UPDATE.(Construction)(Brief article)
June 25, 2007

INDUSTRY UPDATE.(Hospitality)(Brief article)
June 25, 2007

industry update.(legal services)(Brief article)
June 25, 2007

Analog Devices scores big with Blackfin product awareness.(Electronics...
June 25, 2007

5 things to consider when marketing to financial pros.(Financial Servi...
June 25, 2007

E-mail 'clown'-ing nets response from HR; Case study.(Human Resources)...
June 25, 2007

HR looking for ways to deal with looming worker shortage; Ask the expe...
June 25, 2007

Xerox offers makeovers for smaller firms.(Small Business)
June 25, 2007

Deliver innovative, adaptable, fiscally justifiable solutions; Ask the...
June 25, 2007

Rx: Demonstrate effectiveness of products and services for pharma; Ask...
June 25, 2007

Specificity raises financial's interest; Recognizing differences in st...
June 25, 2007

Creating emotional connections with target audience is vital to succes...
June 25, 2007

Correction.(Corrections)(Correction notice)
June 04, 2007

Consumer vision for b-to-b creative; Nicholson Kovac creative director...
June 04, 2007

QuickHits.(Acxiom Corp. and Silver Lake Partners and ValueAct Capital ...
June 04, 2007

Sense of urgency at ABM meeting; B-to-b media executives at annual gat...
June 04, 2007

Thomson-Reuters deal would create largest provider of financial data.(...
June 04, 2007

AT&T phases out Cingular name faster than expected; Removes brand moni...
June 04, 2007

New campaigns.(Advertising)
June 04, 2007

Client-side marketer ready to lead BMA; Q&A.(Keith Pigues of Cemex U.S...
June 04, 2007

ShowNotes.(International Association of Exhibitions and Events forms t...
June 04, 2007

Data debate; Our panel of database pros discusses the latest innovatio...
June 04, 2007

Sun hosts 'green' event; Company successfully integrates its environme...
June 04, 2007

Want to save the planet? Start by cleaning up your direct marketing.(N...
June 04, 2007

Seven fatal errors of video production.
June 04, 2007

Online ad specialists demanding top dollar; Microsoft's deal to buy aQ...
June 04, 2007

Nortel campaign aims to redefine networking; CMO Flaherty hopes `Hyper...
June 04, 2007

Agenda.(Brief article)(Calendar)
June 04, 2007

Goat or gloat.(Chasers)(Brief article)
June 04, 2007

Honing in on human resources; From resume searching to applicant track...
June 04, 2007

How marketers can make the most of CRM data; Guest column.(BtoB Specia...
June 04, 2007

Customers' Web site behavior informs Sun's e-mail marketing.(NetMarket...
June 04, 2007

BtoB online: Poll results.(Web site analytics)(Brief article)(Statisti...
June 04, 2007

Autodesk's blueprint for integration.(Tools & Metrics)
June 04, 2007

With content the conduit to customers, marketers must keep up with use...
June 04, 2007

Corporate wikis offer close contact that could improve advertising.(Ne...
June 04, 2007

Cut to the chase.(Chasers)(Brief article)
June 04, 2007

Small business suffering from 'inertia gap'; Warrillow study finds awa...
June 04, 2007

Online video promising for small marketers; Streaming content can help...
June 04, 2007

First step to aligning marketing and sales: Admit there's a problem; A...
June 04, 2007

Aiming to close a perpetual gap; Marketing, sales seek tools to gain t...
June 04, 2007

Don't believe Wall Street doesn't take into account the power of a pos...
June 04, 2007

Overselling can be kiss of death.
June 04, 2007

USER FRIENDLIER; As database technology offers new and better visual i...
June 04, 2007

HR looking for ways to deal with looming worker shortage; Industry out...
June 04, 2007

Aethon finds success with good science and good data.(Aethon Inc.)(Lan...
June 04, 2007

More articles from B to B...