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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
CMOs under pressure to develop new skills; Increasing influence in cor...
May 07, 2007
Dow Jones takeover bid elicits mixed reviews; Media buyers concerned o...
May 07, 2007
Microsoft puts emphasis online; Company allocates 60% of marketing bud...
May 07, 2007
Show & tell; Web-based video has refreshed the venerable customer case...
May 07, 2007
Google, Yahoo buy into ad exchanges.(News)
May 07, 2007
No. 10 Yahoo; Popular site's personalized content attracts highly enga...
May 07, 2007
No. 7 USA Today; Gannett daily's C-level reach helps attract new adver...
May 07, 2007
No. 4 The New York Times; Newspaper improves print-online alignment, e...
May 07, 2007
Set it on simmer; Take time with qualitative research when creating a ...
May 07, 2007
New media debate dominates ad:tech; Will broad acceptance of online pl...
May 07, 2007
New campaigns.(Advertising)
May 07, 2007
inDirect.(Direct & Database)
May 07, 2007
Quick hits.(News)
May 07, 2007
Prove you can pass muster; Show government buyers how to save money wh...
May 07, 2007
'Media Business' names Top Innovators.(Business Media)(Tad Smith, chie...
May 07, 2007
Determining 'CLV' can lead to making magical marketing decisions; Ask ...
May 07, 2007
No. 1 The Wall Street Journal; Dow Jones' redesigned flagship retains ...
May 07, 2007
Partnerships mean more than a logo for the Web site.(Opinion)
May 07, 2007
No. 8 BusinessWeek; Media buyers tout magazine's staying power.(BtoB S...
May 07, 2007
iPass changes over to direct.(Direct & Database)
May 07, 2007
Agenda.
May 07, 2007
Corrections.
May 07, 2007
News Corp.'s offer less than it seems.(Opinion)(The News Corporation L...
May 07, 2007
No. 9 ESPN "SportsCenter'; After 27 years, show still scores with adve...
May 07, 2007
No. 6 Meet the Press; As it nears 60th birthday, longest-running progr...
May 07, 2007
Goat or gloat; A quick comparison of recent work by competing advertis...
May 07, 2007
DMA: Direct response gets largest share of b-to-b marketing.(News)(Rep...
May 07, 2007
Look to the mundane for government opportunity.(Vertical Insight: Gove...
May 07, 2007
Changing times lead to changing gimmicks.(Beyond the Biz)
May 07, 2007
STG highlights core abilities to acquire Army contracts.(Vertical Insi...
May 07, 2007
Debating face-to-face.(Events)(Center for Exhibition Industry Research...
May 07, 2007
Technology fosters continued growth; Ask the expert.(Events)(Ian McGon...
May 07, 2007
Ad exchange primer.(trends)(Brief article)
May 07, 2007
Giving Second Life a first chance.(online social network)(Column)
May 07, 2007
Measuring for the long haul; Customer lifetime value metrics give mark...
May 07, 2007
Up-and-comers.(BtoB Special Report: Media Power 50)(magazine advertisi...
May 07, 2007
Methodology.(BtoB Special Report: Media Power 50)(ranking)(Brief artic...
May 07, 2007
Advertising venues adapt as habits change.(BtoB Special Report: Media ...
May 07, 2007
Ads should reflect diverse workplace.(Chasers)
May 07, 2007
Let them know who you are.(Vertical Insight: Government)(getting gover...
May 07, 2007
No. 2 Google; Industry leader accounts for nearly half of all searches...
May 07, 2007
Don't shy away from using video in e-mails.(Net Marketing)
May 07, 2007
Citrix brings video production to in-person events to film customers.(...
May 07, 2007
Media firms' trade show revenue tops print for first time.(News)
May 07, 2007
MediaPower50.(Special Report)(periodicals ranking)
May 07, 2007
Measurement companies respond to audit request; Third-party review sou...
May 07, 2007
Cut to the chase.(Intel Corp.'s ad was created by McCann-Erickson Inc....
May 07, 2007
No. 5 CNET Networks; Tech publisher bolsters already strong portfolio ...
May 07, 2007
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