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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Case study: HOW CISCO USED INTEGRATED SOFTWARE TO MANAGE EVENT.(Brief ...
January 15, 2007
Now at btobonline.com.(Brief article)
January 15, 2007
Media M&A market still going strong.(merger and acquisition)(Survey)
January 15, 2007
Marketing to foodservice; Understanding diversity of restaurant indust...
January 15, 2007
UPS launches $35M 'Whiteboard' campaign.(United Parcel Service of Amer...
January 15, 2007
Unisys gets boost from good data.
January 15, 2007
Penton name, Prism CEO come out on top; Merged company to retain longt...
January 15, 2007
Agency dos/don'ts.(Brief article)
January 15, 2007
E-MAIL PITFALLS; Our guide to surviving the most common mistakes that ...
January 15, 2007
Btobonline.com Poll Results.(Opinion)(Brief article)
January 15, 2007
Ariba pins turnaround hopes on keeping in touch with customers.(Tools ...
January 15, 2007
Search, video, Web 2.0 top online ad trends; Companies recognize power...
January 15, 2007
LG Solid Source finds unexpected connection with Nicholson Kovac.(Spec...
January 15, 2007
Corel campaign made stronger with segmented messaging.
January 15, 2007
Show Notes.(briefs)(1105 Media Inc.)(nytimes.com/bits)
January 15, 2007
Bernstein named `BtoB' associate publisher.(David Bernstein)(Brief art...
January 15, 2007
Too much 'wow' can doom a b-to-b pitch.(methods of marketing)
January 15, 2007
Agenda.(Calendar)
January 15, 2007
CORRECTIONS.(Correction notice)
January 15, 2007
Indusry Outlook: Creating connections is vital.(Vertical Insight: Food...
January 15, 2007
Measure more than customer advocacy.(dialogue with Gina Pingitore)(Int...
January 15, 2007
Speaking brand language in the b-to-b setting.(business to business)
January 15, 2007
PROBLEM SOLVED.(Net Marketing)
January 15, 2007
Give me some space, please.(Chasers)(Antam)(Brother International)
January 15, 2007
Google's newspaper ad program passes beta, but questions linger; Febru...
January 15, 2007
Lawmakers deliver postal reform; Passage promises predictable rates, g...
January 15, 2007
Haagen-Dazs tastes success with creme de la creme campaign.(Vertical I...
January 15, 2007
FORTY YEARS OF POSTAL REFORM.(News)(Brief article)
January 15, 2007
Marketers look to social media for interaction.(News)
January 15, 2007
Hello? Can you hear me now? Companies are using new metrics such as NP...
January 15, 2007
Some ideas about work, organization and hangovers.(Beyond the Biz)
January 15, 2007
Cut to the Chase.(Matsushita Electric Corporation of America introduce...
January 15, 2007
Marketing job market 'sizzling'.(Bernhart Associates Executive Search ...
January 15, 2007
Quick Hits.(QuickHits)(Alliance Data Systems Corp.'s Epsilon acquires ...
January 15, 2007
In-flight magazines take off for b-to-b; Advertisers take opportunity ...
January 15, 2007
Advertisers like what they see in redesigned 'Journal'.(Wall Street Jo...
January 15, 2007
The sales/marketing gap; Three ways to improve the ROI of your sales f...
January 15, 2007
IT'S SO GOOD TO BE UNDERSTOOD; Our exclusive survey shows marketers va...
January 15, 2007
Software eases big event woes; Event management technology provided Ci...
January 15, 2007
Capturing history as it happens.(Opinion: New Channels)(the bright and...
January 15, 2007
Goat or Gloat; A quick comparison of recent work by competing advertis...
January 15, 2007
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