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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
New media survey shows b-to-b users big on video, slow to embrace wiki...
December 11, 2006
E-mail marketing insight.(Net Marketing)
December 11, 2006
Cisco effort grows sales by $200 mil. New program targeting small and ...
December 11, 2006
Quick Hits.(News)
December 11, 2006
Q&A: Chris Melissinos, chief gaming officer, Sun Microsystems; Sun Mic...
December 11, 2006
Indirect.(Direct & Database)(Alterian Inc. introduced new version of i...
December 11, 2006
New technology boosts online ads; Marketers find customers respond to ...
December 11, 2006
goat or gloat; A quick comparison of recent work by competing advertis...
December 11, 2006
cut to the chase.(Chasers)(Lexmark International Group Inc.'s advertis...
December 11, 2006
Online advertising continues phenomenal climb.(Special Report: Outlook...
December 11, 2006
Plenty of holiday cheer this year.(Opinion)(Survey)
December 11, 2006
CORRECTIONS.(Correction notice)
December 11, 2006
Agenda.(Calendar)
December 11, 2006
IAB names Rothenberg to succeed Stuart.(News)(Interactive Advertising ...
December 11, 2006
BtoB Online Poll Results.(Opinion)(Survey)(Brief article)
December 11, 2006
Hilton's dashboards graphically depict five "value drivers' at hotel p...
December 11, 2006
ROUNDTABLE: Interaction key when delivering message.(Special Report: O...
December 11, 2006
TOP TRENDS FOR 2007: Marketers' influence grows even as customers dema...
December 11, 2006
New campaigns.(Advertising)(Consumer News and Business Channel Partner...
December 11, 2006
'Wall Street Journal' unveils major revamp.(Business Media)(Dow Jones ...
December 11, 2006
The future looks bright, with marketing expanding and online exploding...
December 11, 2006
Taking search to next level.(Net Marketing)
December 11, 2006
FULL OPTIMIZATION; Effective search marketing doesn't stop at optimizi...
December 11, 2006
Radio network makes its podcasts searchable, lets users create 'hit li...
December 11, 2006
Specialty insurance provider's ad campaign drives awareness.(Vertical ...
December 11, 2006
Build awareness, trust to reach agents.(Vertical Insight: Insurance)(I...
December 11, 2006
Benchmarks; Top b-to-b online advertisers.(Net Marketing; business-to-...
December 11, 2006
New Channels: Newspaper death spiral has begun.(Opinion)(Viewpoint ess...
December 11, 2006
It's that time of year ... to test the marketplace.(Beyond the Biz)
December 11, 2006
AMA's mPlanet draws a crowd.(News)(American Marketing Association)
December 11, 2006
How to market to insurance brokers; In changing industry, relationship...
December 11, 2006
Leading those horses to water.(Chasers)(Cisco Inc.)(Northern Telecom L...
December 11, 2006
Driving business with dashboards; Applications that coordinate, displa...
December 11, 2006
Major trends that will impact brands in 2007.
December 11, 2006
Staging Second Life events can be tricky; In-world b-to-b events are w...
December 11, 2006
Web Analytics Association head on the best uses-and users-of dashboard...
December 11, 2006
PROBLEM SOLVED.(Net Marketing)
December 11, 2006
Pinpoint marketing: Laser-sharp customer focus targets messages to mul...
December 11, 2006
Lead management takes cooperation; CEO oversight, marketing/sales alig...
December 11, 2006
New ABC audit for business publications sparks debate.(News)
December 11, 2006
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