B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Conference Board gathering examines Internet impact.(News)
November 13, 2006

Granular data lead to precision marketing.(News)
November 13, 2006

CORRECTIONS.
November 13, 2006

Acopia tailors e-mail for int'l audience.(Net Marketing: Strategies an...
November 13, 2006

Problem solved.(Net Marketing: Strategies and Techniques for Web M)
November 13, 2006

Best ways to use video in e-mail; increase list relevance with segment...
November 13, 2006

Hilti's grassroots effort drives preference.(Vertical Insight Construc...
November 13, 2006

Show notes.(Events)(The McGraw-Hill Companies Inc.- Defense Technology...
November 13, 2006

Goat or Gloat; A quick comparison of recent work by competing advertis...
November 13, 2006

Cut to the Chase.(Chasers)(United Technologies Corp.)(MasterCard Inter...
November 13, 2006

Refreshed and ready for business.(Chasers)(advertising review of Briti...
November 13, 2006

Office Depot looks to become service station; After 20 years of `takin...
November 13, 2006

Marketers find Web effective way to reach small companies.(Special Rep...
November 13, 2006

Growing in stature; Small business' increasing influence and purchasin...
November 13, 2006

The value of good pricing policies; How to strike the right balance be...
November 13, 2006

Xerox offers makeovers for smaller firms.(Special Report: Marketing to...
November 13, 2006

Ad spending slows down; Merrill Lynch, Blackfriars reports don't bode ...
November 13, 2006

Deciding when to discount a premium brand-or not.(Tools & Metrics)(McC...
November 13, 2006

Fast Company looks to grow; Magazine has booked dozens of new advertis...
November 13, 2006

Indirect.(Direct & Database)(Yankelovich launches Y*Base)(Equifax acqu...
November 13, 2006

Web 2.0: Join the revolution; Welcome to a world where customers contr...
November 13, 2006

Quick Hits.(News)(Mobium Creative Group opens office)(Google launches ...
November 13, 2006

Eliciting emotions should drive experiential marketing goals; Q&A Rick...
November 13, 2006

Hallmark helps out with holiday card etiquette.(Beyond the Biz)(Hallma...
November 13, 2006

Sun enters virtual world to connect with developers.(Sun Microsystems ...
November 13, 2006

B-to-b media buy concept.(usage of Ajax web programming by media execu...
November 13, 2006

Microsoft set to unveil Vista; Convincing business users to upgrade to...
November 13, 2006

The unseen blogosphere: Internal blogs.(Business to business market to...
November 13, 2006

Watching Web 2.0's rapid evolution.(Editorial)
November 13, 2006

Marketing to construction; Online efforts key as contractors, labor mo...
November 13, 2006

Knowing how audience uses products, makes decisions is key.(Vertical I...
November 13, 2006

New campaigns.(Advertising)(Accenture Ltd.)(Canon U.S.A. Inc.)(The Nas...
November 13, 2006

Participants deem ABM's trip to China a success.(News)(American Busine...
November 13, 2006

Create an emotional response for success; Experiential marketing requi...
November 13, 2006

Advice for e-mail marketing to China.(Net Marketing: Strategies and Te...
November 13, 2006

Tech Tools.(Fathom Online launches Fathom Analytics web tracking syste...
November 13, 2006

How much should it cost?(Tools & Metrics)(marketing price indexes)(Int...
November 13, 2006

What exactly is Web 2.0?(synopsis of Web 2.0)
November 13, 2006

Going global; When e-mail marketing to international audiences, transl...
November 13, 2006

DMA: Direct helps insulate economy; But economist says association cla...
November 13, 2006

Agenda.(Calendar)
November 13, 2006

Service providers must deliver tangible worth to their customers' bott...
November 13, 2006

Surprising insights from media measurements.(Viewpoint essay)
November 13, 2006

Prism agrees to acquire Penton in $530 million deal; Wasserstein & Co....
November 13, 2006

MRM Worldwide adds accounts, dashboard services.(News)
November 01, 2006

Table of Contents: Charts.
November 01, 2006

Event facilities.(Directory)(Brief article)
November 01, 2006

Media Power 50.(Directory)
November 01, 2006

Who's Who in B-to-B.
November 01, 2006

Change the Game.
November 01, 2006

Table of Contents: Charts.(Correction notice)
November 01, 2006