B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

VistaPrint finds focus, and sales, by segmenting its database.(List Ma...
September 25, 2006

Advice on dealing with domains, broadband and optimization.(Deliverabi...
September 25, 2006

REACHING FOR RELEVANCE; Marketers move beyond the batch-and-blast era,...
September 25, 2006

Making it into the in-box; B-to-b marketers must overcome unique filte...
September 25, 2006

E-mail template essentials, plus maximizing your content.(Creative)
September 25, 2006

Build relationships by asking 'why'; what you should test.(Ask the Exp...
September 25, 2006

Don't count on CRM solutions for e-mails.(customer relationship manage...
September 25, 2006

Looking out for spam traps, building vs. renting, ideal list size.(Ask...
September 25, 2006

Make sure to measure all viral click-throughs for accurate ROI.(return...
September 25, 2006

Making e-mail messages all they can be.(Editor's Note)(Editorial)
September 25, 2006

Bullhorn develops strategy of finding leads by giving away info.(Strat...
September 25, 2006

General Binding offers treatment for ailing client brands.(Creative)
September 25, 2006

Xerox supports direct campaign with 'eShout' e-mail newsletter.(Xerox'...
September 25, 2006

Looking to avoid burnout; By carefully managing their e-mail lists, co...
September 25, 2006

DIGGING DEEPER INTO METRICS; E-mail marketing is not exempt from the p...
September 25, 2006

Analyzing metrics helps AllScripts pinpoint physician programs.(AllScr...
September 25, 2006

WebEx clears up cloud of poor delivery with a clean database.(Delivera...
September 25, 2006

Creative differences; Getting your message across means knowing your w...
September 25, 2006

Mobile devices limit ability to receive rich media e-mails.(Ernst & Yo...
September 25, 2006

In the middle of the mix; Flexibility, speed and tracking make e-mail ...
September 25, 2006

How to ensure error-free last minute changes.(Ask the Expert)(Brief ar...
September 25, 2006

Look for core qualifications in e-mail manager.(Ask the Expert)(Brief ...
September 25, 2006

Virtual trade shows stage a comeback; Web-based events gain traction a...
September 11, 2006

Homeland marketing; 9/11 has spurred vast demand for security products...
September 11, 2006