B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Rise of independents, demand for technology bring opportunities.(Verti...
August 14, 2006

Quick Hits.(Briefs)
August 14, 2006

Quick Hits.(Briefs)
August 14, 2006

Corrections.(Correction notice)
August 14, 2006

Pegasus reaches hotel groups with multichannel campaign.(Pegasus Solut...
August 14, 2006

Hospitality industry welcomes innovation.(Vertical Insight: Hospitalit...
August 14, 2006

ALM buys Strategic Research Institute.(Events)(Brief article)
August 14, 2006

Knight Capital Group.(marketing techniques)
August 14, 2006

Marketers better able to measure ROI; ANA study shows confidence in qu...
August 14, 2006

Niche trade titles talk the talk; Foreign-language publications respon...
August 14, 2006

Seeking nominations for BtoB's Best 2006.(News)
August 14, 2006

New Orleans still jazzed for business.(News)
August 14, 2006

Creative engagement; Simple tips to help you create e-mails that grab ...
August 14, 2006

Let's face it-faces sell.(business to business advertising)
August 14, 2006

Cut to the Chase.(Sprint Corp. contracts with Publicis and Hal Riney C...
August 14, 2006

Goat or Gloat.(Cingular Wireless L.L.C. contracts with BBDO Worldwide ...
August 14, 2006

Search spending tops in online; JupiterResearch study projects search ...
August 14, 2006

B-to-b media companies moving in hot M&A market.(business to business,...
August 14, 2006

General Electric Co.(ecoimagination)
August 14, 2006

AT&T.(new marketing plans after acquisition by SBC Communications Inc....
August 14, 2006

Agenda.(News)
August 14, 2006

CMOs, CFOs work on ROI, relationships.(chief marketing officers, chief...
August 14, 2006

New Campaigns.(Advertising)
August 14, 2006

Trade show revenue 8.9% higher in 2005.(Business Media)
August 14, 2006

Acquisition to help AMD take on Intel; Chip maker continues aggressive...
August 14, 2006

Better to light a single candle ...(America Online Inc. and its custom...
August 14, 2006

A summer bundle of marketing books.(Opinion)
August 14, 2006

Five common misconceptions big business has about small business.(Colu...
August 14, 2006

Does your company need a culture audit?(Column)
August 14, 2006

Media deals in first half top $37B.(News)(Brief article)
August 14, 2006

Google claims click fraud audits flawed; Internal study on accuracy ca...
August 14, 2006

Problem Solved.(Net Marketing)
August 14, 2006

Content is king in e-mail newsletters.(Net Marketing)(Brief article)
August 14, 2006

Integrated Marketing Success Stories.(Special Report: Integrated Succe...
August 14, 2006

Customer service expert on demand-chain management.(CSO Insights's Jim...
August 14, 2006

Converting event attendance to sales.(Sourcefire Inc.)
August 14, 2006

Demand-chain b-to-b tools arrive; Automated Web analytics and lead ana...
August 14, 2006

Mimeo.com.(marketing techniques)
August 14, 2006

Direct marketing hiring drops off.(Direct Media enhances DataMart soft...
August 14, 2006

List Leader Pont does more for less; Pont urges marketers to seek out ...
August 14, 2006

Parry touts usefulness of live events.(Trade Show Exhibitor Associatio...
August 14, 2006

Survey shines spotlight on 'experiential marketing'; Most b-to-b marke...
August 14, 2006

Results are in: "Google' now a verb.(Office Depot Inc.'s marketing thr...
August 14, 2006

TS2 attendance, floor space up; Marketers take advantage of event indu...
August 14, 2006