B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Bill Godfrey, Chairman-CEO, Aprimo, Indianapolis; Services/Tech.(words...
July 10, 2006

Richard Zannino, CEO, Dow Jones & Co., New York; Media.(words with Che...
July 10, 2006

Bill Nussey, CEO, Silverpop, Atlanta; E-mail.(words with Chief Executi...
July 10, 2006

Average CMO tenure drops to 23.2 months; CMOs find they have less time...
July 10, 2006

Are you measuring the right metrics?(Opinion)
July 10, 2006

ABM research finds trade shows attract buyers; Despite success of Inte...
July 10, 2006

Case Study: How Intuit increased click-throughs with Organic SEO.(Net ...
July 10, 2006

Case Study: How LexisNexis found the right fit at the 2005 LMA.(Vertic...
July 10, 2006

Beyond The Biz.(News)(Yahoo! Inc.)(Chase Commercial Bank)(paidcontent....
July 10, 2006

Who's Who In B-to-B: List.(Special Report: Who's Who In B-to-B)
July 10, 2006

Natural, organic product shows grow healthy niche.(Events)
July 10, 2006

How to market to attorneys; Consider firm's size, identify decision-ma...
July 10, 2006

LexisNexis makes case for its product at annual legal marketing confer...
July 10, 2006

Steve Cody and Ed Moed, Managing partners, Peppercom, New York; Public...
July 10, 2006

New Campaigns.(Advertising)(Brief article)
July 10, 2006

Honing your SEM strategy; 13 best practices that will maximize your or...
July 10, 2006

Intuit unit revamps search strategy, sees click-through rates soar.(Ne...
July 10, 2006

Lauren Rich Fine, Managing director-corporate strategy and research, M...
July 10, 2006

Mobile marketing not moving; Marketers intrigued with, but not yet pur...
July 10, 2006

Studies show events' importance; Trade shows affect purchases, but mea...
July 10, 2006

New at btobonline.com.(Opinion)
July 10, 2006

Is it bye-bye time for big branding?(Opinion)
July 10, 2006

WPP's OgilvyOne acquires Leopard; Marketing services agency and b-to-b...
July 10, 2006

Read this: It's all in the headline.(Chasers)
July 10, 2006

'Shattered' seeks to break through; Magazine makes debut as marketers ...
July 10, 2006

Ad ratios and budgets grow; Shonfeld & Associates' annual report is bu...
July 10, 2006

Agenda.(News)(Calendar)
July 10, 2006

USG account win boosts HSR Chicago to next level.(News)(USG Corp.)(HSR...
July 10, 2006

Cut to the Chase.(Chasers)(Dell Inc.)(3M Co.)(Brief article)
July 10, 2006

Goat or Gloat.(Chasers)(Motion Computing Inc.)(Fujitsu America Inc.)(B...
July 10, 2006

Publishers should get marketers to abandon their pay-for-play mentalit...
July 10, 2006

Brand preference monitoring debated; This brand metric for predicting ...
July 10, 2006

Quick Hits; Study finds increased marketing integration.(Cygnus Publis...
July 10, 2006

What to watch in marketing to law.(Vertical Insight: Lawyers)(Beth Mar...
July 10, 2006

Who's Who in B-to-B.(Special Report: Who's Who In B-to-B)
July 10, 2006

Problem Solved.(Net Marketing)
July 10, 2006

GM generates heat with 'Times' blog rebuttal.(Opinion)(General Motors)...
July 10, 2006

Survey finds podcasting growing in popularity among b-to-b marketers.(...
July 10, 2006

Media strategists plan on a complicated future.(News)
July 10, 2006

Integration key to lead generation; Study finds groups focused on lead...
July 10, 2006

WSJ Office Network lobbies for customers at workplace; The `Journal' a...
July 10, 2006

Industry prognosticator Coen: Growth forecast down; Media channels pos...
July 10, 2006