B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

How SAS is expanding its list of entertainment customers.(Vertical Ins...
April 03, 2006

How microsoft improved its recruiting with the help of an employee Web...
April 03, 2006

how HP made its e-mail more relevant to customers.(B to B Special Repo...
April 03, 2006

Agenda.(Calendar/Datebook)
April 03, 2006

How to reach showbiz execs; Growing industry open to technology, finan...
April 03, 2006

Help prospects deal with big changes.(Vertical Insight: Entertainment)...
April 03, 2006

'Farm Journal' wins 2005 Grand Neal Award; IDG, Ziff Davis, `Advertisi...
April 03, 2006

In Direct.(Direct & Database)(Brief article)
April 03, 2006

Survey: Marketers' salaries essentially flat.(News)
April 03, 2006

Hiring on the rise; Companies compete to add and retain marketing pros...
April 03, 2006

Cut to the Chase.(advertisements by Manpower Inc. (Milwaukee, Wisconsi...
April 03, 2006

Getting a jump on March madness.(Chasers)
April 03, 2006

ISYS takes advantage of Google.(B to B Special Report: Technology Mark...
April 03, 2006

Media Notes.(American Association of Advertising Agencies introduces n...
April 03, 2006

How to put on a better show; Event marketers embrace technology to enh...
April 03, 2006

Getting to Tech.(B to B Special Report: Technology Marketing)(Brief ar...
April 03, 2006

E-mail marketing gains ground with integration.(News)
April 03, 2006

Corrections.
April 03, 2006

Assessing DVRs' impact on TV ads; Advertisers reallocate budgets, cons...
April 03, 2006

Quick Hits.(News Briefs)
April 03, 2006

Survey: Lack of direct contact with customers.(B to B Special Report: ...
April 03, 2006

Firm showcases owner's personality with podcasts.(Net Marketing)
April 03, 2006

HP leverages deep customer insight with opt-in e-mail newsletter.(B to...
April 03, 2006

Using google to compete with google.(B to B Special Report: Technology...
April 03, 2006

Up with 'people'; Microsoft unveils `People Ready' marketing concept s...
April 03, 2006

Microsoft through the years: Key product and marketing initiatives.(B ...
April 03, 2006

Taking the long view of Vista.(Windows Vista operating system delayed)...
April 03, 2006

Following up with leads should be part of event goals.(Tools & Metrics...
April 03, 2006

Web is key, but measurement still lacking.(News)
April 03, 2006

Tech Tools.(Tools & Metrics)(Interactive Advertising Bureau)(Web Analy...
April 03, 2006

Microsoft blogger finds job prospects, improves corporate image.(B to ...
April 03, 2006

Remix the media mix.(Opinion)(Brief article)
April 03, 2006

SAS wins MLB account, uses testimonial ads to land clients.(software m...
April 03, 2006

Problem Solved.(management of web blogs and email marketing)(analysis ...
April 03, 2006

The foggy ethics of blogging.(Opinion)(Wal-Mart Stores Inc.)
April 03, 2006

Guided by Voices; Marketers are using a variety of market research tec...
April 03, 2006

Greco bullish on prospects for b-to-b; Direct Marketing Association pr...
April 03, 2006

Goat or Gloat.(Chasers)(Siebel Systems Inc.)(Sage Software Inc. (Irvin...
April 03, 2006

SmartBrief banks success on associations; Publisher of electronic news...
April 03, 2006

Microsoft research paves way for 'People Ready'.(B to B Special Report...
April 03, 2006

Researchers learn more from what people do than say; Marketers focus o...
April 03, 2006

New Campaigns.(Sandler O'Neill and Partners L.P.,Sandler O'Neill and P...
April 03, 2006

Measurement calls for more resources.(News)
April 03, 2006

Quick Hits.(Briefs)(United States. Postal Service awards its website r...
April 03, 2006

Offline domination still a world away for Google; Auction-based print,...
April 03, 2006

PEOPLE.(appointments)(Brief article)
April 03, 2006

Directory: Market Research Vendors.(B to B Special Report: Market Rese...
April 03, 2006

How John Costigan Cos. uses podcasts to better reach-and serve-custome...
April 03, 2006

Using podcasts to build brands; Marketers turn to audio to establish p...
April 03, 2006

Simple best practices for great podcasts.(Net Marketing)(Brief article...
April 03, 2006

Ballmer ties one on, a Hilfiger that is, at N.Y. event.(STEVE BALLMER'...
April 03, 2006

Need to know; 5 simple rules for effective online advertising.(Brief a...
April 01, 2006

Ask the Expert.(Melissa Eisenberg of MRM Worldwide)(Interview)(Brief a...
April 01, 2006

Need to know; 5 simple rules for creating a customer-friendly Web site...
April 01, 2006

Online publishers casting wider Net; Working with marketers to run ric...
April 01, 2006

Need to know; 5 simple rules for effective social media marketing.(Soc...
April 01, 2006

Moving into the mainstream; BtoB's' panel of experts discusses a varie...
April 01, 2006

Roundtable participants.(Roundtable)
April 01, 2006

E-mail Marketer Insight.(E-mail)
April 01, 2006

Online video ads, new formats grow; Marketers take advantage of emergi...
April 01, 2006

Resources.(Online Advertisers)(growth of online advertising expenditur...
April 01, 2006

Resources.(Online Events)(survey of online marketing)
April 01, 2006

Need to know; 5 simple rules for effective search engine optimization....
April 01, 2006

New technology, new media, new paradigm.(Future)(internet marketing)
April 01, 2006

Need to know; 5 ways to "pilot" perfect landing pages for e-mail.(E-ma...
April 01, 2006

E-mail back in the media mix; Deliverability still a concern, but mark...
April 01, 2006

Plan customer-specific marketing; Savvy visitors crave personalized ex...
April 01, 2006

Online agencies push integration; Reversing a trend, traditional shops...
April 01, 2006

Marketers align events, strategy; Webinars and webcasts effectively ge...
April 01, 2006

Need to know; 5 simple rules for working with your interactive agency....
April 01, 2006

Need to know; 5 simple rules for buying effective online advertising.(...
April 01, 2006

Search spending spree continues; Concerns over click fraud don't slow ...
April 01, 2006

Ask the Expert.(E-mail)
April 01, 2006

Need to know; 5 simple rules for producing effective online events.(On...
April 01, 2006

Resources.(Social Media)(internet advertising's sales and revenue)
April 01, 2006

More articles from B to B...