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B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Doremus; Midsize Agencies: Runner-up.
March 13, 2006

InfoUSA announces management changes.(People)(George P. Thacker receiv...
March 13, 2006

The Education Fallacy.(Opinion)(industrial educational presentations)
March 13, 2006

Corrections.
March 13, 2006

'Baseline's solid base in business helped out in tough times for tech....
March 13, 2006

Marketers want customers to serve themselves.(News)(Forrester Research...
March 13, 2006

'Interior Design' takes its own advice and generates buzz with new des...
March 13, 2006

Comfortable time for BNP Media's 'Air Conditioning Heating Refrigerati...
March 13, 2006

Diller as Darth- or Search Wars meets 'Star Wars'.(Parking Stripe Adve...
March 13, 2006

'Meetings & Conventions' retools agenda.(Special Report: Top Trades)(N...
March 13, 2006

Superior services, differentiation key.(Vertical Insight: Financial Se...
March 13, 2006

Goat or Gloat.(Chasers)(Lyon and Associates)(N/A Market)(Brief article...
March 13, 2006

IBM uses video, rich media to boost newsletter click-throughs.(NetMark...
March 13, 2006

Interactive agencies expand range of marketing services.
March 13, 2006

Ad:tech impact explores metrics; Newly launched event series discusses...
March 13, 2006

Click fraud causing concern; Search giants move quickly to repay victi...
March 13, 2006

Benchmarks.(NetMarketing)
March 13, 2006

Tapping the blogosphere for market research.(Opinion)(Masterchem Indus...
March 13, 2006

Rich media rulebook; No longer a novelty, rich media has expanded the ...
March 13, 2006

Tips for using audio to engage Web site visitors.(NetMarketing)
March 13, 2006

Problem Solved.(NetMarketing)(electronic marketing methods)
March 13, 2006

How to market to financial services; Savvy marketers help brokerages b...
March 13, 2006

Mortgage technology firm focuses on emotional messaging.(Vertical Insi...
March 13, 2006

Five notable trade publication launches of 2005.(Special Report: Top T...
March 13, 2006

THE POWER OF PRINT; Battered, but not bowed, by the digital media revo...
March 13, 2006

Agenda.(Calendar/Datebook)(business to business advertising)(Brief art...
March 13, 2006

'Aviation Week & Space Technology' ascends to new level.(Special Repor...
March 13, 2006

Cut to the Chase.(Chasers)(Hornall Anderson Design Works Inc.)(Chubb C...
March 13, 2006

The nitty-gritty of industrial ads.(Chasers)(industrial advertising me...
March 13, 2006

Why aren't more marketers trying to reach business women?(News)
March 13, 2006

AT&T-BellSouth merger to spur short-term ad spending; Rebranding will ...
March 13, 2006

Dow Jones' reorganization gets mixed reviews.(News)(Dow Jones and Comp...
March 13, 2006

Dashboards must be functional, not flashy to communicate clearly and q...
March 13, 2006

Making the most of a marketing dashboard; Companies taking the plunge ...
March 13, 2006

IDC study finds tech spending up; Marketing expenditures outpace globa...
March 13, 2006

Mixed news; Study of news consumption habits underscores the challenge...
March 13, 2006

New clients, added strategic services lead to huge growth.(Special Rep...
March 13, 2006

3-D a bright idea for lighting firm; Display Supply & Lighting enhance...
March 13, 2006

Ogilvy North America; Large Agencies: Winner.(Special Report: Top Agen...
March 13, 2006

BBDO New York; Large Agencies: Runner-up.(Special Report: Top Agencies...
March 13, 2006

McCann Erickson; Large Agencies: Honorable Mention.(Special Report: To...
March 13, 2006

JWT Technology; Midsize Agencies: Honorable Mention.(Special Report: T...
March 13, 2006

RiechesBaird; Small Agencies: Honorable Mention.(Special Report: Top A...
March 13, 2006

Agency.com; Interactive Agencies: Winner.(Special Report: Top Agencies...
March 13, 2006

Digitas; Interactive Agencies: Runner-up.(Special Report: Top Agencies...
March 13, 2006

ClearGauge; Interactive Agencies: Honorable Mention.(Brief article)
March 13, 2006

Tech Tools.(Click Forensics launches Click Fraud Network to control in...
March 13, 2006

PJA Advertising and Marketing; Small Agencies: Winner.
March 13, 2006

Integration: Bridging the online/offline gap.(direct marketing)
March 13, 2006

Reunited and it feels so good.(AT&T Inc. acquires BellSouth Corp.)
March 13, 2006

New Campaigns.(Advertising)(Brief article)
March 13, 2006

Mobium Creative Group; Small Agencies: Runner-up.
March 13, 2006

Slack Barshinger; Midsize Agencies: Winner.(Slack Barshinger and Partn...
March 13, 2006

Quick Hits.(Interactive Advertising Bureau reports Internet ad revenue...
March 13, 2006

In Direct.(direct marketing industry trends)(Alliance Data Systems Cor...
March 13, 2006