B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Newspaper circulation woes offset by Internet gains; NAA says publishe...
December 12, 2005

HP unravels marketing plan of departed CEO; Reversal of Fiorina's stra...
December 12, 2005

Does branding's role need to be redefined?(Opinion)
December 12, 2005

Addressing the postage hike; Top users say they plan to maintain direc...
December 12, 2005

ABM survey finds major shift in spend toward digital media.(News)(Amer...
December 12, 2005

Targeting execs at automakers; With troubles at GM, Ford, suppliers co...
December 12, 2005

Beyond The Biz: Silent auction speaks volumes for N.Y. Advertising Clu...
December 12, 2005

Marketing priorities, plans include boosting budgets.(Special Report: ...
December 12, 2005

Improving lead quality with vertical search.(NetMarketing)
December 12, 2005

Finding your way with Vertical Search; Marketers are seeing impressive...
December 12, 2005

Pros predict moderate ad spending gains.
December 12, 2005

Quick Hits.(Cymfony appointments)(International Data Group)(CMP Media ...
December 12, 2005

Yahoo! executive on the state of search marketing.(Ron Belanger)(Inter...
December 12, 2005

BtoBonline.com; new Events Calendar.(Opinion)(Brief Article)
December 12, 2005

Google's new freebie: Web site analytics.
December 12, 2005

Industry awaits Advanstar move.(Brief Article)
December 12, 2005

Cold weather, hot budgets.
December 12, 2005

By Design.( www.newequipment.com)(Brief Article)
December 12, 2005

In Direct.(Direct Marketing Association service)(MeritDirect won the l...
December 12, 2005

CNN extends global reach; Network partners to launch 24-hour, English-...
December 12, 2005

Recommended guidelines for broadband video commercials.(Brief Article)
December 12, 2005

Online video ads see big growth; EMarketer report projects significant...
December 12, 2005

New Campaigns.(SSA Global with Philip Johnson Associates)(eBay in BBDO...
December 12, 2005

Animal magnetism draws in readers.
December 12, 2005

Cut To The Chase.(Chasers)(Brief Article)
December 12, 2005

Goat or Gloat.(Chasers)(Brief Article)
December 12, 2005

Rethinking your value proposition.(Brief Article)(Interview)
December 12, 2005

After long road, Microheat wins OEM status with major carmaker.(Vertic...
December 12, 2005

New media, ROI, deliverability key to success in '06.(Outlook 2006)(re...
December 12, 2005

Help! Online consumers are taking over my brand! beware the Blogs.(Opi...
December 12, 2005

Why are b-to-b marketers still resistant to branding?(Opinion)
December 12, 2005

Agenda.(Calendar/Datebook)(Calendar)
December 12, 2005

Corrections.(Correction Notice)
December 12, 2005

Marketers anticipate online spending rise.(Special Report: Budgeting f...
December 12, 2005

Research studies find marketing budgets up.
December 12, 2005