B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

UPS.(Special Issue: BtoB's Best 2005)(marketing strategies of United P...
October 24, 2005

Intel.(Special Issue: BtoB's Best 2005)(marketing strategies of Intel ...
October 24, 2005

GE.(Special Issue: BtoB's Best 2005)(marketing strategies of General E...
October 24, 2005

Dell.(Special Issue: BtoB's Best 2005)(marketing strategies )
October 24, 2005

Deirdre Bigley.(Special Issue: BtoB's Best 2005)(marketing strategies ...
October 24, 2005

Laurie Tucker.(Special Issue: BtoB's Best 2005)(marketing strategies f...
October 24, 2005

Jay Fiore.(Special Issue: BtoB's Best 2005)(marketing strategies for e...
October 24, 2005

Michael Mac Donald.(Special Issue: BtoB's Best 2005)(marketing strateg...
October 24, 2005

Susanne Lyons.(Special Issue: BtoB's Best 2005)(marketing strategies f...
October 24, 2005

Nicole O'Rourke.(Special Issue: BtoB's Best 2005)(marketing strategies...
October 24, 2005

Ingrid Van Den Hoogen.(Special Issue: BtoB's Best 2005)(marketing stra...
October 24, 2005

TV - Winner: DHL International; Agency: Ogilvy & Mather, New York.(Spe...
October 24, 2005

Kathy Button Bell.(Special Issue: BtoB's Best 2005)(marketing strategi...
October 24, 2005

IBM.(Special Issue: BtoB's Best 2005)(International Business Machines ...
October 24, 2005

The Internet continues to reshape direct.(Special Report: Direct Marke...
October 10, 2005

Ask The Expert: Use online ads to bring your brand to customers.(Net M...
October 10, 2005

Cut to the Chase.(advertising contracts)(Brief Article)
October 10, 2005

Goat or Gloat.(advertising contracts)(Brief Article)
October 10, 2005

CMP Media shakes up top ranks, names Weitzner CEO.(Steve Weitzner name...
October 10, 2005

AMS revamps brand, positions as go-to resource for doctors.(Vertical I...
October 10, 2005

Agency of the Year runner-up: MRM Partners Worldwide.(Special Report: ...
October 10, 2005

'Registered Rep' on top of its market; Well-established title a stando...
October 10, 2005

Integration spurs OgilvyOne growth.(Special Report: Direct Marketing)(...
October 10, 2005

Direct hits it big; Sales driven by direct marketing are outstripping ...
October 10, 2005

Microsoft opens up the lines of communication; Secretive tech giant re...
October 10, 2005

CompUSA campaign touts small-business loyalty program.(News)
October 10, 2005

Beyond the Biz; Will the real Martha Stewart please stand up?(News)
October 10, 2005

B-to-b players get game in sports ads; Some opt for pricey TV placemen...
October 10, 2005

How to market to physicians; Marketers must gain doctors' trust, provi...
October 10, 2005

The answer to more effective e-mails? Asking the right questions.(Net ...
October 10, 2005

China's opportunity, competition.(Opinion)(Editorial)
October 10, 2005

Can China's Lenovo brand in the land of Dell?(News)(marketing strategi...
October 10, 2005

Professional protocol in the global marketplace.(Opinion)
October 10, 2005

Lack of trust hampering online direct marketing.(News)
October 10, 2005

Analytics alone will not get job done.(Opinion)
October 10, 2005

Schwartz rejoins `BtoB' editorial staff.(Matthew Schwartz)(business to...
October 10, 2005

Placing a value on brand among 'intangible' assets.(Opinion)
October 10, 2005

AGENDA.(News)(Calendar)
October 10, 2005

Video-based online game builds awareness for 3M.(Net Marketing)(Minnes...
October 10, 2005

The new online ads; Interactive ads that move, talk and engage have be...
October 10, 2005

Quick Hits; Sun, Google enter strategic partnership.(Briefs)(Sun Micro...
October 10, 2005

R.H. Donnelley lets its money do the talking; Yellow Pages publisher t...
October 10, 2005

Study looks at value of online content; CMO Council research finds pro...
October 10, 2005

Rubber firms extend brands to gain customers, revenue.(News)
October 10, 2005

Overseas firms target U.S. market.(News)(DHL International owned by De...
October 10, 2005

Online products.(News)(Brief Article)
October 10, 2005

BENCHMARKS: Top product/services categories.(Net Marketing)(Brief Arti...
October 10, 2005

Borrowed interest better be relevant.(Chasers)
October 10, 2005

Telemarketing team rings up sales for Avaya.(Special Report: Direct Ma...
October 10, 2005

Industry Outlook: Combine messaging with clinical data.(Vertical Insig...
October 10, 2005

Resources.(Jupiter Research on Net Marketing)(Brief Article)
October 10, 2005