B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Customer scorecards: Four keys to success.(Special Report: Database Ma...
May 02, 2005

Communicating with the channel; Portals and e-mail can help cut printi...
May 02, 2005

No. 9 InformationWeek; CMP powerhouse expands on the Internet and over...
May 02, 2005

Campaign touts the 'other IBM'; Goal is to raise awareness of company'...
May 02, 2005

HP mines for customer gold with analytics.(Special Report: Database Ma...
May 02, 2005

Primedia may sell business info unit; Company hires CSFB to explore op...
May 02, 2005

No. 10 "Closing Bell,' CNBC; Afternoon show wraps up the markets, reel...
May 02, 2005

Consolidation threatens marketing services shops.(News)
May 02, 2005

CRM expert talks up new acronym: ROC.(News)(customer relationship mana...
May 02, 2005

Begin brand planning long before merger.(Opinion)
May 02, 2005

Thinking out loud about blogs.(Opinion)
May 02, 2005

No. 2 Google; Flush with cash from its successful IPO, Google invested...
May 02, 2005

No. 5 ESPN SportsCenter; Popular show's predominantly male prime-time ...
May 02, 2005

Corrections.(Correction Notice)
May 02, 2005

Komatsu saves time, money with extranet.(NetMarketing)(Komatsu America...
May 02, 2005

Online fever sparks revitalized AD:TECH; Conference enjoys record atte...
May 02, 2005

Data quality assurance no longer a luxury.(Special Report: Database Ma...
May 02, 2005

Agenda.(Calendar/Datebook)(Calendar)
May 02, 2005

Media Power 50; Our annual list of the top b-to-b advertising venues d...
May 02, 2005

Escaping b-to-b's black hole.(Opinion)
May 02, 2005

Media Notes.(Business Media)(Brief Article)
May 02, 2005

Seeking security; As customer data breaches and identity thefts increa...
May 02, 2005

Panasonic's Toughbook PC muscles into niche.(Vertical Insight: Governm...
May 02, 2005

Quick Hits; Online ad spending rises 33% in 2004.(Briefs)(advertising)
May 02, 2005

Beyond the Biz; Goodbye, Rocky; Hello, Dali.(News)
May 02, 2005

Quote/Unquote: "What are your plans for print advertising?''.(Opinion)
May 02, 2005

New Campaigns.(Advertising)
May 02, 2005

How to market to government.(Vertical Insight: Government)
May 02, 2005

No. 3 BusinessWeek; McGraw-Hill's "BusinessWeek,' now in its 76th year...
May 02, 2005

Methodology.(Media Power 50)
May 02, 2005

No. 7 Forbes.com; Business news site offers 10.3 million unique monthl...
May 02, 2005

Advanstar to sell several market clusters to start-up.(News)(Advanstar...
May 02, 2005

Apprise Media to buy Canon Communications.(News)(Brief Article)
May 02, 2005

No. 1 The Wall Street Journal; Still the gold standard, the "Journal' ...
May 02, 2005

No. 6 Fortune; Magazine succeeds by offering hard-hitting reporting, m...
May 02, 2005

Smaller firms stretch limits to compete; In-house creativity, cost-sav...
May 02, 2005

No. 4 USA Today; Executive readership studies show Gannett Co.'s flags...
May 02, 2005

No. 8 CNET Networks; IT stalwart is expanding into more general b-to-b...
May 02, 2005

'Media Business' names Top Innovators; Wood, Strakosch and Kann among ...
May 02, 2005

Marketing needs to make its case quantitatively.(Special Report: Datab...
May 02, 2005

Goat or Gloat.(Chasers)
May 02, 2005

Cut to the Chase.(Chasers)(U.S. Postal Service's web site)(Acrylon acr...
May 02, 2005

Boldly going up against b-to-c ads.(Chasers)
May 02, 2005

Marketers score big with sports deals; GE piggybacks `preferred partne...
May 02, 2005

Google adds features to ad platform.(News)
May 02, 2005

Media Power 50 List.(Media Power 50)
May 02, 2005

Database debate; Experts survey legislation, security issues in shifti...
May 02, 2005