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B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Case Study: DynaBil refocuses business strategy to gain stability.(Ver...
February 14, 2005

DMA strategic plan stresses relationships.(News)(Brief Article)
February 14, 2005

Long-held myths can hurt PR.(Opinion)(public relations)
February 14, 2005

By Design: LSI's Web site revamp caters to clients.(NetMarketing)(www....
February 14, 2005

Agenda.(Calendar/Datebook)(Calendar)
February 14, 2005

SEARCH SAVVY: How to target local audience.(NetMarketing)(Brief Articl...
February 14, 2005

Ask The Expert: You get what you pay for with paid search marketing.(N...
February 14, 2005

Correction.(Corrections)(Correction Notice)
February 14, 2005

"Quote/unquote"; What will be the biggest organizational change in you...
February 14, 2005

Help wanted: Skillful CMO with track record.(News)(Chief Marketing Off...
February 14, 2005

B-to-b Super Bowl ads took chances, scored big.(News)
February 14, 2005

Does U.S. foreign policy hurt U.S. brands?(News)
February 14, 2005

People.(Advertising)(appointments)(Brief Article)
February 14, 2005

HP minus Fiorina equals questions about the future.(News)(Hewlett-Pack...
February 14, 2005

Fox News pushes ratings advantage; News Corp. channel tops rival CNN i...
February 14, 2005

Marketers gain comfort with CAN-SPAM Act, return to e-mail.(Special Re...
February 14, 2005

AT&T deal dials up big brand questions; Experts say SBC faces a tough ...
February 14, 2005

Looking out for the next big themes.(Opinion)(marketing)
February 14, 2005

Weak dollar lifts some firms.(News)(trade deficits)(manufacturing comp...
February 14, 2005

Tips for marketing to aerospace.(Vertical Insight: Aerospace)(Brief Ar...
February 14, 2005

Aerospace lifts off after decline; Industry suppliers focus on enginee...
February 14, 2005

Case Study: Allegis group redesigns sites to boost search engine resul...
February 14, 2005

Roundtable: List specialists see industry in flux.(Special Report: Lis...
February 14, 2005

Goat or Gloat; A quick comparison of recent work by competing advertis...
February 14, 2005

Cut to the Chase: Print.(Chasers)(Brief Article)
February 14, 2005

Quick Hits; InfoUSA makes bid for Digital Impact.(Briefs)
February 14, 2005

Three simple rules for generating great response.(Special Report: List...
February 14, 2005

DynaBil diversifies client base by gaining government projects.(Vertic...
February 14, 2005

media notes; Dow Jones cuts 97 electronic pub jobs.(Business Media)(Do...
February 14, 2005

Allegis' site optimization pays off with more traffic, conversions, co...
February 14, 2005

E-mail Resources.(NetMarketing)
February 14, 2005

Online agencies pursue strategic growth; Firms take targeted approach ...
February 14, 2005

Industry Outlook: Relationships key in aerospace industry.(Vertical In...
February 14, 2005

Direct Media looked for help to handle increasing e-mail volume.(Speci...
February 14, 2005

ORGANIC SEARCH GROWS; With keyword prices rising, marketers are turnin...
February 14, 2005

Bring customers' needs to life.(Opinion)(customer relationship managem...
February 14, 2005

Beyond the Biz; Neither rain, nor sleet, nor haute couture ...(News)(p...
February 14, 2005

Integrated departments promise efficiency.(News)(business to business ...
February 14, 2005

BtoBonline.com's job board.(News)
February 14, 2005

Cut to the Chase: TV.(Chasers)(spot television advertising of Tyco Int...
February 14, 2005

IBM rolls out ISV ad program; Independent software partners get deep d...
February 14, 2005

Image-conscious advertising.(Chasers)
February 14, 2005

10 tips for picking the right list manager.(Special Report: List Manag...
February 14, 2005

new campaigns.(Advertising)(contracts)(FedEx Kinko's Office and Print ...
February 14, 2005

Managing to offer more; Many list managers now provide a variety of se...
February 14, 2005