B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

SAP ads debunk mid-market myths.(Top Marketers)(Brief Article)
October 25, 2004

Xerox focuses on services, consulting.(Top Marketers)
October 25, 2004

IBM's strategy keeps it in and on demand.(Top Brands)
October 25, 2004

Brand gives Intel inside track.(Top Brands)
October 25, 2004

Merrill ads show unit's unique approach.(Top Marketers)
October 25, 2004

Google sees brand as key to expansion.(Top Brands)(Column)
October 25, 2004

CDW research segments audience once, then twice.(Top Marketers)
October 25, 2004

UPS promotes commerce, supply-chain capabilities.(Top Marketers)(Unite...
October 25, 2004

Verizon bolsters broadband services.(Top Marketers)(Brief Article)
October 25, 2004

Dell emphasizes servers and service.(Top Brands)(Michael George)(Brand...
October 25, 2004

Office Depot targets small-business sector.(Top Marketers)
October 25, 2004

Microsoft unifies marketing messages.(Top Marketers)
October 25, 2004

Winner: FedEx; Agency: BBDO New York.(Best Creative)
October 25, 2004

Top Brands.(Brief Article)
October 25, 2004

A spoonful of branding helps Pfizer.(Top Brands)(Column)
October 25, 2004

Accenture turns to Tiger for global marketing effort.(Top Marketers)
October 25, 2004

Intel connects by emphasizing simple use of complicated technology.(To...
October 25, 2004

Pitney 'Centers' centralize marketing across business units.(Top Marke...
October 25, 2004

Siebel found a way to speak to its customers: become one.(Top Marketer...
October 25, 2004

United Technologies builds on momentum.(Top Marketers)
October 25, 2004

Runner-up: American Airlines Cargo; Agency: McKinney-Silver, Durham, N...
October 25, 2004

Celebrating the best in b-to-b marketing.(From The Editor)(Editorial)
October 25, 2004

GE continues to develop 'imagination'.(Top Brands)
October 25, 2004

Dell sees continued success with DM.(Top Marketers)(Direct Marketing)
October 25, 2004

GE's Comstock leads campaign to strengthen brand worldwide.(Top Market...
October 25, 2004

Runner-up: IBM Corp. Agency: Ogilvy & Mather Worldwide, New York.(Best...
October 25, 2004

Winner: eBay Business; Agency: Slack Barshinger, Chicago.(Best Creativ...
October 25, 2004

`BtoB' Best Awards.(Best Creative)(Brief Article)
October 25, 2004

Winner: DHL; Agency: Ogilvy & Mather Worldwide, New York.(Best Creativ...
October 25, 2004

American Express OPEN gets real.(Top Brands)
October 25, 2004

Look what brown has done for UPS.(Top Brands)(United Parcel Service)
October 25, 2004

IBM makes the most of many media.(Top Marketers)
October 25, 2004

JPMorgan capitalizes on name.(Top Brands)
October 25, 2004

eBay makes big push for small-business market.(Top Marketers)
October 25, 2004

BT revamps brand after restructuring.(Top Marketers)(Column)
October 25, 2004

Hewlett-Packard + Johnson = results; Marketer of the Year.(Top Markete...
October 25, 2004

HP demonstrates power of partnerships.(Top Brands)(Hewlett-Packard)
October 25, 2004

Avaya establishes position as a leader in IP telephony.(Top Marketers)
October 25, 2004

FedEx campaign touts new unit.(Top Marketers)
October 25, 2004

DHL's bold drive against bigger competitors.(Top Marketers)(DHL Americ...
October 25, 2004

Winner: American Express; Agency: Digitas, New York.(Best Creative)
October 25, 2004

Runner-up: Palm Treo; Agency: AKQA, San Francisco.(Best Creative)(Brie...
October 25, 2004

Expert insight.(Top Brands)
October 25, 2004

Runner-up: Hewlett-Packard Co. Agency: Goodby Silverstein, San Francis...
October 25, 2004

Quick Hits; 'Wall Street Journal' plans 'Weekend Edition'.(Briefs)
October 11, 2004

Canon develops sales through traditional mail.(Direct Marketing Specia...
October 11, 2004

Correction.(Corrections)
October 11, 2004

Direct marketing services consolidation heats up; With more money to s...
October 11, 2004

7 ways to make online advertising work for you.(NetMarketing)
October 11, 2004

Taking content seriously as a marketing tool.(Opinion)
October 11, 2004

Beyond the Biz; AAF to celebrate centennial in '05.(Briefs)(American A...
October 11, 2004

Guest Column: Winning over the small-business owner.(Direct Marketing ...
October 11, 2004

Mercor constructs new foundation with merger; Small publisher follows ...
October 11, 2004

OgilvyOne's stellar b-to-b run.(Direct Marketing Special Report)
October 11, 2004

Marketers hold line on spending, boost measurement.(Direct Marketing S...
October 11, 2004

Case Study: Sun 'blitzes' Web with ads for live Webcast.(NetMarketing)
October 11, 2004

Rise in ad spending seen in Q4.(News)
October 11, 2004

Senior execs see improvement ahead; Study shows decision-makers optimi...
October 11, 2004

Quote Unquote.(Opinion)(Businessblogconsulting.com)(Brief Article)
October 11, 2004

OgilvyOne captures ABM's Grand CEBA; Awards ceremony held in conjuncti...
October 11, 2004

Cut to the Chase: Print.(Chasers)(Nokia USA)(Brief Article)
October 11, 2004

By Design.(NetMarketing)(www.bostonscientific.com)(Brief Article)(Colu...
October 11, 2004

Return to spending; Direct marketers feeling the pressure from spam fi...
October 11, 2004

Guest Column: Online advertising lessons learned.(NetMarketing)(Column...
October 11, 2004

Surround them with brand.(Opinion)(immersion branding)(marketing campa...
October 11, 2004

Marketers join the blogging dialogue.(News)(Microsoft's new website Ch...
October 11, 2004

MRM Partners Worldwide landed consolidated Microsoft account, expanded...
October 11, 2004

Hooray for Hollywood ads that know showbiz.(Chasers)
October 11, 2004

Goat or Gloat.(Chasers)(Brief Article)
October 11, 2004

Reaching customers the right way.(Opinion)(Column)
October 11, 2004

Cut to the Chase: Television.(Chasers)(Brief Article)
October 11, 2004

CMOs losing influence at the executive table; CMO Council report outli...
October 11, 2004

Investment firm to acquire Thomson Media.(News)(Brief Article)(Column)
October 11, 2004

Online ad sales expected to keep growing in '05; Double-digit increase...
October 11, 2004

Case Study: Lanier takes on 'The last frontier'.(Vertical Insight: Hea...
October 11, 2004

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