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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Expert advice on making the most of a trade show.(Special Report: Even...
August 09, 2004
Sponsors reach for Olympic gold; Despite concerns, companies have conf...
August 09, 2004
BtoB's Best of 2004.(News)
August 09, 2004
Cut to the Chase: Television.(Chasers)
August 09, 2004
Search engine marketing; Marketers must measure ROI before search mark...
August 09, 2004
Events endure; As shows strive to demonstrate their value, the event b...
August 09, 2004
Vertical search heats up.(News)
August 09, 2004
GE tops Microsoft in brand power rating.(News)
August 09, 2004
Case Study: Fair Isaac uses vertical search engine ad to generate lead...
August 09, 2004
Exhibitors endorse new event audit guidelines.(News)
August 09, 2004
Industry Outlook: Travel industry holds host of opportunities.(Vertica...
August 09, 2004
Travel industry on the mend; Spending expected to grow 5.9% in '04, bu...
August 09, 2004
Cut to the Chase: Print.(Chasers)(Brief Article)
August 09, 2004
ASK THE EXPERT; Search optimization tactics to avoid.(NetMarketing)(Br...
August 09, 2004
Smaller firms tackle rebranding; Midmarket companies strive to stand o...
August 09, 2004
Krakoff's resignation takes analysts by surprise; Longtime Advanstar c...
August 09, 2004
Quick Hits; Primedia puts three magazines up for sale.(Briefs)
August 09, 2004
Marketers connect with online video.(News)
August 09, 2004
Soft prices can cause soft brands.(Opinion)
August 09, 2004
Cash-strapped Penton looks to Web for revenue; New Internet czar Shanf...
August 09, 2004
Trade show ads must appeal to savvy readers.(Chasers)
August 09, 2004
Beyond the Biz; UPS gets air time with 'Makeover' marketing.(Briefs)
August 09, 2004
Showing Innovation: Supercomm offers matchmaking.(Special Report: Even...
August 09, 2004
A summer reading list sampler for marketers.(Opinion)
August 09, 2004
Case Study: Networking tech firm expands from niche strategy; Core Com...
August 09, 2004
Quote Unquote.(Opinion)(Brief Article)
August 09, 2004
AT&T shifts focus to enterprise market.(News)
August 09, 2004
Searching for an SEM partner.(Opinion)(Search-Engine Marketing )
August 09, 2004
Case Study: HP drives home value of presses.(Special Report: Event Mar...
August 09, 2004
Goat or Gloat.(Chasers)
August 09, 2004
Media News; Penton Media Europe acquires four titles.(Business Media)(...
August 09, 2004
By Design; NACM updates database to simplify site searches.(NetMarketi...
August 09, 2004
IDG ad program mixes direct, print; `As Seen in Your Mailbox' offers c...
August 09, 2004
Search engine marketing integration: The next wave of search.(NetMarke...
August 09, 2004
Charchaflian leverages Merkle's technology.(Direct & Database)(appoint...
August 09, 2004
New Campaigns; Kodak Document Imaging provides human touch.(Advertisin...
August 09, 2004
In Direct; Direct marketing job prospects improve.(Direct & Database)(...
August 09, 2004
VSS forecasts steady growth; Bullish report cites technology rebound, ...
August 09, 2004
SEM consolidation picks up.(NetMarketing)(Brief Article)
August 09, 2004
Report: Search ads lift brand awareness; IAB, Nielsen//NetRatings rese...
August 09, 2004
'BtoB' on the Web, e-mail.(News)
August 09, 2004
August 1969: PR worst practices; Hindsight A b-to-b time capsule.(Opin...
August 09, 2004
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