B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Sergey Brin and Larry Page, Co-founders, Google; Search.(Special Repor...
July 19, 2004

Jim Spanfeller, CEO, Forbes.com; Business Media.(Special Report: Who's...
July 19, 2004

Book me a room at a big show.(Opinion)(Brief Article)
July 19, 2004

Quick Hits; Major ISPs collaborate on IM connectivity.(Briefs)
July 19, 2004

Marketing to professional services; Trust, substance key in establishi...
July 19, 2004

In Direct; Bigfoot, DoubleClick top e-mail rankings.(Direct & Database...
July 19, 2004

Ask The Expert: Whitelists aren't panacea; info on SPF.(NetMarketing)(...
July 19, 2004

Beyond the Biz; Office Depot launches 'Trumped' radio program.(Briefs)
July 19, 2004

Visa effort aims to raise b-to-b profile.(News)
July 19, 2004

Ellen Olson, Senior VP-worldwide marketing, E.piphany; Services/Tech.(...
July 19, 2004

Marketing budgets trend upward; Study finds marketers `mildly optimist...
July 19, 2004

Brian Fetherstonhaugh, Chairman-global brands, Ogilvy & Mather Worldwi...
July 19, 2004

Industry Outlook: Focus on facts, stats to win 'left-brain people'.(Ve...
July 19, 2004

ABC censures three newspapers; Auditor may also require `PC Magazine' ...
July 19, 2004

Follow this compass to win respect.(Opinion)
July 19, 2004

Connie Weaver, Exec VP-public relations, marketing and brand, AT&T Cor...
July 19, 2004

Cut to the Chase: Television.(Chasers)(Brief Article)
July 19, 2004

Microsoft puts $100M behind search push.(News)
July 19, 2004

Bishop brings expertise, clients.(Direct & Database)(Brief Article)
July 19, 2004

Quote Unquote.(Opinion)
July 19, 2004

Reality check at BMA meeting; Execs offer advice on ROI strategies.(Ne...
July 19, 2004

Howard Solomon, Exec VP, Ruder Firm; PR.(Special Report: Who's Who in ...
July 19, 2004

Don Schneider, Exec VP-executive creative director, BBDO New York; Cre...
July 19, 2004

O. Burtch Drake, President-CEO, American Association of Advertising Ag...
July 19, 2004

New Campaigns; Marley launches cool branding campaign.(Advertising)(Br...
July 19, 2004

Case Study: Software firm hones sell-through, sell-to marketing effort...
July 19, 2004

Ralph Drybrough, CEO, MeritDirect; Direct & Database.(Special Report: ...
July 19, 2004

DHL's $150M campaign challenges shipping giants; Ogilvy-created effort...
July 19, 2004

By Design.(NetMarketing)
July 19, 2004

Gary Stein, Senior analyst, Jupiter Research; Analysts/Academia.(Speci...
July 19, 2004

DMA names Greco as president-CEO.(News)(Direct Marketing Association )
July 19, 2004

Who's Who in B-To-B.(Special Report: Who's Who in BtoB)(Brief Article)
July 19, 2004

Online advertising Part II: Animated ads.(Chasers)
July 19, 2004

Goat or Gloat.(Chasers)(Brief Article)
July 19, 2004

Cut to the Chase: Print.(Chasers)(Brief Article)
July 19, 2004

July 1929: No cigars, please; Hindsight A b-to-b time capsule.(Opinion...
July 19, 2004

Guest Column: Quick fixes that can save your e-newsletter.(NetMarketin...
July 19, 2004

Who's Who in BtoB.(Special Report: Who's Who in BtoB)
July 19, 2004

Ensure e-mail deliverability; Help your message bypass corporate gatek...
July 19, 2004

Inserts find favor with b-to-b firms; Pitney Bowes, thomas industrial ...
July 19, 2004

Steps to behavioral targeting.(Opinion)
July 19, 2004

MediaLive cancels Comdex; Opinions differ on value of giant IT trade s...
July 19, 2004

Penton changes fail to boost stock.(Business Media)(Brief Article)
July 19, 2004

B-to-b ad spending is slow to recover; Overall spend grows 9.6%, led b...
July 19, 2004