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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Beyond the Biz; Unlike Yankees, Bronx ad campaign hits homer.(Briefs)(...
May 03, 2004
Media Power 50; Our annual ranking of the top b-to-b media venues show...
May 03, 2004
Quote Unquote.(Opinion)(Brief Article)
May 03, 2004
Grainger seeks local ad impact.(News)(W.W. Grainger)
May 03, 2004
Search advertising leads online growth; Interactive advertising bureau...
May 03, 2004
When bad advertising sinks a good product.(Chasers)
May 03, 2004
Guest Column: Maintaining the right data on the right people.(Special ...
May 03, 2004
Captivate gets a lift from acquisition by Gannett; Rare daytime access...
May 03, 2004
Goat or Gloat; A quick comparison of recent work by competing advertis...
May 03, 2004
Cut to the Chase: Television.(Chasers; AT&T Corp. ads by Young & Rubic...
May 03, 2004
No. 5: BusinessWeek; A redesigned and revved up `BusinessWeek' increas...
May 03, 2004
No. 9: CNET; Enterprise sites draw viewers--and competitors' respect.(...
May 03, 2004
No. 8: CIO; `CIO' reaches IT influencers with award-winning editorial....
May 03, 2004
No. 3: ESPN's SportsCenter; Network's flagship continues to draw the e...
May 03, 2004
Industry Outlook: Focused approach key in selling to government.(Verti...
May 03, 2004
Offshore your marketing? It's inevitable.(Opinion)(Column)
May 03, 2004
Methodology.(Media Power 50)(Brief Article)
May 03, 2004
Case Study: 'Saturation' mailings reach small, local firms.(Special Re...
May 03, 2004
Marketers look to agencies for strategic help.(News)
May 03, 2004
No. 4: Squawk Box; CNBC's morning business show dominates in-office vi...
May 03, 2004
Tips for selling.(Vertical Insight: Government contracts)(Brief Articl...
May 03, 2004
No. 1: Wall Street Journal; The `Journal's' editorial excellence, glob...
May 03, 2004
Case Study: CDW wins gov't contracts with direct sales; Catalogs, publ...
May 03, 2004
No. 10: Builder; Hanley Wood's flagship keeps building on success.(Med...
May 03, 2004
Highest brand equity: General Electric.(News)
May 03, 2004
Cut to the Chase: Print.(Chasers; Stanley Works campaign by Keiler and...
May 03, 2004
BtoB Database Roundtable: Opportunities, challenges grow with data.(Sp...
May 03, 2004
May 1964: Touting the tax cut; Hindsight A b-to-b time capsule.(Opinio...
May 03, 2004
By Design.(NetMarketing)(Brief Article)
May 03, 2004
IT gets swept up in marketing, sales; Network Services Co. execs work ...
May 03, 2004
USPS to break with U.S. cycling team; Lance Armstrong's success in tou...
May 03, 2004
Is enterprise software a suite deal for marketers?(News)
May 03, 2004
Customer needs spur data quality activity; Companies seek to answer de...
May 03, 2004
How to target lucrative gov't sector.(Vertical Insight: Government)
May 03, 2004
Bidding drives keyword prices up; As big search engines become more po...
May 03, 2004
No. 6: The New York Times; The `Old Gray Lady' maintained its commitme...
May 03, 2004
New Campaigns.(Advertising)(Brief Article)
May 03, 2004
The QUEST for CLEAN DATA; Feeling the pressure from new government reg...
May 03, 2004
Michelin extends brand to line of work boots.(News)(Soletech Inc.)
May 03, 2004
No. 2: Google; Google allows customers both big and small to target th...
May 03, 2004
Quick Hits; McCann-Erickson wins Verizon Wireless account.(Briefs)(REP...
May 03, 2004
Ask The Expert: How to test e-mail marketing efforts, prevent site 'ha...
May 03, 2004
Guest Column: Psst... It's not your CRM, it's the data!(Special Report...
May 03, 2004
Quick Hits; Trade groups oppose do-not-e-mail registry.(Briefs)(KMD Me...
May 03, 2004
Primedia co-founder forms media company.(News)(Charles G. McCurdy, App...
May 03, 2004
No. 7: WSJ.com; Web companion to `Wall Street Journal' touts reach amo...
May 03, 2004
Watching Microsoft's tricky upgrade to the next Windows.(Opinion)(Brie...
May 03, 2004
Adding IT consultants to mix.(Opinion)(Column)
May 03, 2004
Data quality needs to be assessed before cleansing; Companies learn th...
May 03, 2004
Marketers use data to help cross-selling.(Special Report)
May 03, 2004
Media Power 50.(Directory)
May 03, 2004
Google's initial public auction.(News)(files initial public offering w...
May 03, 2004
Web analytics use on the rise; Vendors release new versions as marketi...
May 03, 2004
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