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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Guest Column: Honing your pitch to get your message across.(Special Re...
February 09, 2004
20 years later, '1984' still ahead of its time.(Chasers)
February 09, 2004
Beyond the Biz; B-to-b ads weak in game-day performance.(Briefs)
February 09, 2004
Web tools enable users to build lists.(Special Report: List Management...
February 09, 2004
Bank One b-to-b brand not likely to survive long; Analysts expect J.P....
February 09, 2004
Quote Unquote.(Opinion)(There's been a lot of confusion as to who AT&T...
February 09, 2004
Tech marketers hope to capitalize on expected increases in IT spending...
February 09, 2004
Telecom industry sees growth in '04; Turbulent market, fierce competit...
February 09, 2004
BtoB Q&A: Guerrilla marketing can build brand, relationship.(interview...
February 09, 2004
E-Mail Marketer Insight.(News)
February 09, 2004
Media companies push into Asia; Foreign partnerships allow publication...
February 09, 2004
Case Study: Lucent touts push into services in ads aimed at telecom pr...
February 09, 2004
'Journal' host Wallace brings fresh perspective.(Business Media)(The W...
February 09, 2004
List managers forecast modest increase in e-mail.(Special Report: List...
February 09, 2004
Quick Hits; SBC Yahoo! offers small- business services.(Briefs; SBC Co...
February 09, 2004
By Design: Anteo overhaul cleaner, brighter.(NetMarketing)(Brief Artic...
February 09, 2004
November 1956: Cold comfort; Hindsight A b-to-b time capsule.(Opinion)
February 09, 2004
Guest Column: List selection drives results.(Special Report: List Mana...
February 09, 2004
Postal service on fast track to reform in '04.(Opinion)(United states....
February 09, 2004
Demo dos and don'ts.(NetMarketing)(Brief Article)
February 09, 2004
Veronis units merge; PBI takes over Chemical Week Associates, acquires...
February 09, 2004
Tech spending gaining momentum; Analysts revise 2004 estimates upward....
February 09, 2004
MRM applications move into mainstream.(News)(Marketing Resource Manage...
February 09, 2004
AT&T launches $200M campaign.(News)
February 09, 2004
Temp staffing takes hold in marketing.(News)
February 09, 2004
ANA program to certify marketers; Courses focus on advertising, brandi...
February 09, 2004
Missed opportunity; Many firms opt not to rent customer lists.(Special...
February 09, 2004
Guest Column: CAN-SPAM alters e-mail list rental practices.(Special Re...
February 09, 2004
Industry Outlook: Look for telecom players to invest in infrastructure...
February 09, 2004
Demos enhance sales; Show-and-tell technique lets marketers explain, s...
February 09, 2004
Publishers target tech advertisers; Integrated programs, improved meas...
February 09, 2004
Q&A: IBM Software Group builds brand message.(Special Report: Technolo...
February 09, 2004
Free e-mail newsletters from `BtoB'.(News)
February 09, 2004
Marketing ROI: What's next?(Opinion)(the trends on Return on investmen...
February 09, 2004
Companies test waters with online video ads.(News)
February 09, 2004
Roundtable: List managers predict pickup in business.(Special Report: ...
February 09, 2004
Goat or Gloat.(Chasers)(Brief Article)
February 09, 2004
White-collar workers who came to understand offshoring.(Opinion)(now a...
February 09, 2004
Marketing departments' hiring freeze thawing.(News)(Column)
February 09, 2004
Gaining an Edge; As companies boost their direct marketing, they're de...
February 09, 2004
Cut to the Chase: Television.(Chasers)(FleetBoston Financial)(Brief Ar...
February 09, 2004
Cut to the Chase: Print.(Chasers)(Brief Article)
February 09, 2004
New Campaigns.(Advertising)(Monster worldwide and Microsoft Corp.)(Bri...
February 09, 2004
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