|
B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Determined to survive; Penton Media executives have come a long way to...
October 13, 2003
From the Publisher: Time to focus on e-mail newsletters.(News)(Editori...
October 13, 2003
Circulating: Gardner's Jacobs targets privacy issue.(Circulation)(Brie...
October 13, 2003
Motivating the sales force; Trade publishers look for creative incenti...
October 13, 2003
Oliver returns to run retail group as Reed makes cuts.(News)
October 13, 2003
Correction.(News)(Correction Notice)
October 13, 2003
CNET connects surveys, behavioral data; New site offers cross-network ...
October 13, 2003
On the move.(appointments and promotions)(Brief Article)
October 13, 2003
Profile: Watt Publishing diversifies; Family business expands into fur...
October 13, 2003
A new value proposition for readers and advertisers.(Endnote)
October 13, 2003
Quote.(News)
October 13, 2003
Benchmarks.
October 13, 2003
Best Practices: `Food Engineering' credits experience.(Ad Sales)(Brief...
October 13, 2003
Show spotlight: DCI's Customer Relationship Management Conference and ...
October 13, 2003
Pressing issues: What works? PDFs, face time with publishers.(Printing...
October 13, 2003
Digital Distribution; Publishers explore electronic versions of their ...
October 13, 2003
Circulation sees biggest gains in ABM compensation survey.(News)
October 13, 2003
Penton Timeline.
October 13, 2003
Ziff launches events unit; Company returns to larger-scale events, hir...
October 13, 2003
The Big Questions; Jim Casella, CEO, Reed Business Information U.S.(Ne...
October 13, 2003
Agenda.(Calendar/Datebook)(Brief Article)(Calendar)
October 13, 2003
Advanstar restructures debt.(News)
October 13, 2003
Finding new subscribers; Circulation executives search for solutions t...
October 13, 2003
Pros, cons of digital editions.(Feature)(Brief Article)
October 13, 2003
Time to start making deals? Uptick in ad pages causes excitement, but ...
October 13, 2003
Paper industry raises prices; Manufacturers, faced with low demand, ov...
October 13, 2003
Analyst Insight: Integration offers competitive edge.(Brief Article)
October 13, 2003
Runner-Up: Kern Direct's strategy built on data collection.(Direct Mar...
October 13, 2003
Beyond the Biz; Washington Mutual gives customers a lift.(Briefs)
October 13, 2003
AGENDA.(Calendar/Datebook)
October 13, 2003
Appeals court gives go-ahead to national do-not-call registry.(Direct ...
October 13, 2003
Travel ads take off after delay; Airlines, hospitality firms woo busin...
October 13, 2003
Exclusive: Agencies hope Chicago is their kind of town; HSR, NKH&W con...
October 13, 2003
Cut to the Chase: Television.(Chasers)(Microsoft Corp.)(Brief Article)
October 13, 2003
Cut to the Chase: Print.(Chasers)(1 & 1 Internet)(Brief Article)
October 13, 2003
Quick Hits; W.W. Grainger plans multiyear expansion.(Briefs)
October 13, 2003
Quote Unquote.(Opinion)(General Electric Co.'s Tim McCleary)(Brief Art...
October 13, 2003
Past disciplines more relevant now than ever.(Opinion)(direct marketin...
October 13, 2003
Survey: DM companies plan to boost staff in Q4.(Direct Marketing Speci...
October 13, 2003
DMA taken to task over AIM e-mail document.(Direct Marketing Special R...
October 13, 2003
PBI acquires 'CableWorld' from Primedia Business.(News)
October 13, 2003
Communications strategy firm debuts.(News)(Beacon Advisors)(Company Pr...
October 13, 2003
Financial ads seek a bigger audience; Firms look beyond shareholders i...
October 13, 2003
Briefs; USPS gives BPA, ABC initial audit authority.(Business Media)(U...
October 13, 2003
Personal pronouns talk directly to your audience.(Chasers)
October 13, 2003
Targeted online advertising helps AMD launch new processor; Case Study...
October 13, 2003
Sponsorships now part of media mix; Marketers, media planners see incr...
October 13, 2003
By Design: Good Technology redesigns site, provides online resources f...
October 13, 2003
Optimistic signs heading into Q4.(Opinion)(Editorial)
October 13, 2003
California shuts golden gates to spam; Advertisers, e-mailers face fin...
October 13, 2003
Tiger tees off in new Accenture campaign; Firm looks to Woods to deliv...
October 13, 2003
Guest Column: Achieve online advertising nirvana.(NetMarketing)(Column...
October 13, 2003
Agency of the Year: OgilvyOne's integrated approach gets results.(Dire...
October 13, 2003
Q&A: Beystehner drives UPS' brand vision.(News)(United Parcel Service ...
October 13, 2003
FALLBACK POSITION; Anxious direct marketers embrace customer retention...
October 13, 2003
Is it time to blow away IMC?(Opinion)(integrated marketing communicati...
October 13, 2003
Discussing the state of direct.(Direct Marketing Special Report)(Panel...
October 13, 2003
Outsourcing of marketing programs is on the rise.(News)
October 13, 2003
Case Study: Avnet uses CRM to help VAR partners capture more business....
October 13, 2003
Financial firms' CRM evolves; Marketers taking CRM companywide have im...
October 13, 2003
New Campaigns.(Advertising)(FedEx Corp. and Intel Corp. )(Brief Articl...
October 13, 2003
Online Advertising Myths Debunked!(NetMarketing)
October 13, 2003
Integration key to success for leading direct agencies.(Direct Marketi...
October 13, 2003
Agencies weigh pay-for-performance risks.(Direct Marketing Special Rep...
October 13, 2003
Correction.(Corrections)(Correction Notice)
October 13, 2003
October 1973: Correcting a bad impression; Hindsight A b-to-b time cap...
October 13, 2003
'BtoB'Best awards; call for nominations.(Chasers)
October 13, 2003
Surveys point to a slow recovery for ad industry.(News)(Industry Overv...
October 13, 2003
|