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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
Relaunch Checklist.(Net Marketing)
September 15, 2003
SAS campaign adds new faces; Sterlina stays in picture, but now shares...
September 15, 2003
Cut to the Chase: Television.(Chasers)(Brief Article)
September 15, 2003
CEO should play key role in advertising.(Opinion)
September 15, 2003
8 tips for a smooth liftoff.(Net Marketing)(Brief Article)
September 15, 2003
Quote Unquote.(Opinion)(Mark Zandi on marketing)(Brief Article)
September 15, 2003
Online tools drive new sales through old channels.(News)
September 15, 2003
Top Advertisers; Leading Marketers Spent 8.4% more in 2002.(Special Re...
September 15, 2003
BtoB Q&A - Goldenberg: CRM industry in recovery; More successful imple...
September 15, 2003
Quick Hits; ABM launches $3M advertising campaign.(Briefs)
September 15, 2003
Media spending in 2003, beyond.(Opinion)(Brief Article)
September 15, 2003
Call for Nominations: 'BtoB' Best Awards.(Chasers)(Brief Article)
September 15, 2003
MeritDirect looks to score with enhancements; New services use buyer d...
September 15, 2003
E-MAIL MARKETER INSIGHT.(Net Marketing)(Brief Article)
September 15, 2003
Ziff succeeds by scaling back Web strategy.(Business Media)
September 15, 2003
New Campaigns.(Advertising)(Dow Corning Corp.)(Visa International)(Bri...
September 15, 2003
WebEx customers help create new ads; Company uses online focus groups ...
September 15, 2003
Attention advertisers, it's a jungle out there.(Chasers)
September 15, 2003
Cut to the Chase: Print.(Chasers)(Brief Article)
September 15, 2003
Case Study: Plastics firm learns CRM makes it more flexible.(CRM Strat...
September 15, 2003
Third-party audits OK'd for Comdex; Show producer MediaLive spearheads...
September 15, 2003
Quick Hits; Business, tech titles post mixed results.(Briefs)
September 15, 2003
September 1958: College grads need not apply; Hindsight: A b-to-b time...
September 15, 2003
Methodology.(Special Report: Top B-to-B Advertisers)(Brief Article)
September 15, 2003
AGENDA.(News)
September 15, 2003
Hitting them where they live; Marketers adopt new, more sophisticated ...
September 15, 2003
Quote of the Week.(Quotes)(Brief Article)
September 15, 2003
Mobility moves b-to-b.(Opinion)
September 15, 2003
Business titles show first gain in ad pages since 2000.(News)
September 15, 2003
Beyond the Biz; Bomb scare empties trade shows at Moscone.(Briefs)
September 15, 2003
Marketers keep close tabs on anti-spam bills; Industry fears `do-not-e...
September 15, 2003
BtoB Q&A: Creative duo moves on to Y&R San Francisco; Berg, Larson see...
September 15, 2003
Quote.(News)(Aviation Week's Kenneth E. Gazzola)(Brief Article)
September 15, 2003
ABC, BPA near deal with USPS over auditing rules; Proposal would ease ...
September 15, 2003
From the Publisher: Key to survival? Segmentation.(News)(Brief Article...
September 15, 2003
Media Business Index.(News)(Brief Article)
September 15, 2003
Blackout teaches publishers how to prepare for next time.(News)
September 15, 2003
Agenda.(Calendar/Datebook)(Calendar)
September 15, 2003
Keep in touch.(News)
September 15, 2003
Primedia taps Maleska as B2B Group CEO.(News)(Martin E. Maleska to hea...
September 15, 2003
Tinicum Capital buys Hallmark Data Systems.(News)(and Bellevue Data Co...
September 15, 2003
B-to-b publishers prepare as FCC reconsiders new fax requirements.(New...
September 15, 2003
The Big Questions; Tim Andrews, President, Advertising Specialty Insti...
September 15, 2003
SURPRISE MOVE; Oliver moves to Billboard Group.(News)(VNU Business Med...
September 15, 2003
Marr to oversee OAG unit.(News)(OAG Worldwide appoints Kathy Marr)(Bri...
September 15, 2003
HEY! LISTEN UP! WE'RE YOUR ADVERTISERS! Stop doing the same old things...
September 15, 2003
Back in black: Growth projected for ad spending in 2004.
September 15, 2003
Strong Meds; Health care media see bright prognosis as Advanstar close...
September 15, 2003
Prognosis: Medical journals' ad sales flatline.(Feature)
September 15, 2003
Raising ad rates; B-to-b publishers plan to seek modest increases in 2...
September 15, 2003
MOTIVATION: How to challenge your sales force.(Ad Sales)(Brief Article...
September 15, 2003
Breaking the link; Publishers debate, courts take action over common p...
September 15, 2003
Best practices.(Online)(Packaging World magazine online success)(Brief...
September 15, 2003
Cygnus bucks trend; Company keeps up aggressive buying pace while most...
September 15, 2003
Analyst insight: Savvy publishers use Web to cut costs.(M&A)(Brief Art...
September 15, 2003
Industry seeks audits; Trade show producers, exhibitors, associations ...
September 15, 2003
Show spotlight: The Marketing Forum.(Events)(Brief Article)
September 15, 2003
Q&A: Making lists work; DMA's 'List Leader' sees growth for industry a...
September 15, 2003
BPA launches data analysis tool online.(Circulation)(BPA International...
September 15, 2003
On the Move.(People)(Brief Article)
September 15, 2003
Profile: 'Journal' exec fights ad slump; Schulman plans aggressive sal...
September 15, 2003
Obit.(People)(Obituary)
September 15, 2003
Notable numbers: B-to-b media spending forecast.(Benchmarks)(Brief Art...
September 15, 2003
Three things to worry about after the economy improves.(Endnote)
September 15, 2003
Cut to the Chase: Print.(Chasers)(Correction Notice)
September 15, 2003
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