B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Direct Personality: Hill Holliday taps Borman to lead growing division...
August 11, 2003

Quote Unquote.(Opinion)
August 11, 2003

Marketers fight fax regulations; Trade groups say rules will hamper bu...
August 11, 2003

Rules of engagement for comparative ads.(Chasers)
August 11, 2003

E-mail marketers missing the mark.(News)
August 11, 2003

Postal reform commission delivers final report.(News)
August 11, 2003

Behind the best; Centralized Web site management is key.(NetMarketing:...
August 11, 2003

Agenda.(Calendar/Datebook)
August 11, 2003

Beyond the Biz; AmEx gets exposure with 'Restaurant'.(Briefs)
August 11, 2003

NetMarketing 100 Methodology.(NetMarketing: 100 Best B-to-B Web Sites)
August 11, 2003

NetMarketing: 100 Best B-to-B Web Sites.
August 11, 2003

Battle of the search bots; Google, Yahoo! lead fierce competition in b...
August 11, 2003

Case Study: E-learning firm gets CRM education.(CRM Strategies)(Compan...
August 11, 2003

Self-service apps make comeback; Reservoir partners report finds more ...
August 11, 2003

In Direct.(Direct & Database)(Brief Article)
August 11, 2003

BtoB Q&A: Venerable Vegas tech show will go on; Smaller, revitalized C...
August 11, 2003

QUANTIFY SUCCESS: SEVEN METRICS FOR MEASURING EVENT PROGRAMS.(Special ...
August 11, 2003

Cut to the Chase: Print.(Chasers)
August 11, 2003

Goat or Gloat.(advertising)
August 11, 2003

Sponsors bet on NTRA to reach horseracing pros.(News)
August 11, 2003

No more cavernous exhibit halls?(Opinion)(Brief Article)
August 11, 2003

August 1993: Building customer trust; Hindsight A b-to-b time capsule....
August 11, 2003

B-to-b firms test shared ad mail; Pitney bowes, Madison direct team up...
August 11, 2003

Marketers' use of custom publishing on the rise; A number of b-to-b ma...
August 11, 2003

Quick Hits; Veronis media forecast bullish on b-to-b.(Briefs)(Industry...
August 11, 2003

#1: Hewlett-Packard Co. www.hp.com.(NetMarketing: 100 Best B-to-B Web ...
August 11, 2003

New Campaigns.(Rabobank and IBM Corp.)(Brief Article)
August 11, 2003

Rich-media content easier to build, use; New technologies, evolving in...
August 11, 2003

Web site usability vs. usefulness.(Opinion)
August 11, 2003

Sales supports marketing, not vice versa.(Opinion)
August 11, 2003

BtoB Q&A: New GE CMO taps 'imagination'; Comstock's Filling of long-va...
August 11, 2003

Conference and Event Marketing: Economy size; As smaller shows grow in...
August 11, 2003

Case Study: Toshiba scores with sports event; Party to promote new wir...
August 11, 2003

Rolling on the rails of branding; Union Pacific uses image campaign to...
August 11, 2003

FIVE KEYS TO A SUCCESSFUL EVENT.(Special Report: Event Marketing)(Brie...
August 11, 2003

Cut to the Chase: Television.(Chasers)(Parker Hannifin Corp ad by Brok...
August 11, 2003