B to B

A biweekly trade magazine for marketing executives on business-to-business marketing.

Closing deals means convincing many; Selling enterprise products requi...
May 05, 2003

BtoB Q&A: Combining the power of brand, response; AlloyRed's Rosen say...
May 05, 2003

Media Power 50: List.(Media Power 50)(top advertising media for busine...
May 05, 2003

IAB unveils new online ad formats.(News)(Interactive Advertising Burea...
May 05, 2003

EBay makes big b-to-b push; Online auctioneer targets vertical markets...
May 05, 2003

Quick Hits; Penton Media posts narrower Q1 loss.(Briefs)(Penton Media ...
May 05, 2003

RSS pushes old concept with new technology.(Rich Site Summary or Reall...
May 05, 2003

Media Power 50: Intro.(Wall Street Journal tops list)(Brief Article)
May 05, 2003

Primedia undergoes shake-up.(News)
May 05, 2003

Case Study: Microsoft 'pain point' campaign gets boost from segmentati...
May 05, 2003

Marketers face obstacles, reap rewards when segmenting data.(Database ...
May 05, 2003

Delivering a credible message.(Opinion)
May 05, 2003

Case Study: ACME Truck reps use PDAs, CRM to process sales leads.(CRM ...
May 05, 2003

Agenda.(Calendar/Datebook)(marketing industry events)(Brief Article)(C...
May 05, 2003

New Campaigns.(Cessna Aircraft Co. and FleetBoston Financial Corp.)(Br...
May 05, 2003

Online promos more sophisticated, successful; Marketers focus on deliv...
May 05, 2003

Methodology.(Media Power 50)
May 05, 2003

Comdex launches major brand effort; Tech trade show uses multimillion-...
May 05, 2003

Call center's role evolves with CRM; Support reps gather, analyze more...
May 05, 2003

Three steps while waiting for the economic recovery.(Opinion)
May 05, 2003

1: The Wall Street Journal.(Media Power 50)(Wall Street Journal rated ...
May 05, 2003

Expert advice on multi-sales.(News)(Brief Article)
May 05, 2003

States lobby Congress again on Internet sales taxes.(News)
May 05, 2003

Marketers demand effective measures; Pressure for tangible ROI spurs s...
May 05, 2003

4: Lou Dobbs Moneyline.(Media Power 50)(Cable New Network program rate...
May 05, 2003

Guest Column: How to identify, target your best customers.(Database Se...
May 05, 2003

Case Study: Looking to expand, Port City Metal creates, segments datab...
May 05, 2003

Trade advertisers need to punch up their act.(Chasers)(trade journal a...
May 05, 2003

Goat or Gloat.(Chasers)(evaluation of advertisements from PeopleSoft I...
May 05, 2003

Cut to the Chase: Television.(Chasers)(evaluation of Sprint Corp.'s ad...
May 05, 2003

Cut to the Chase: Print.(Chasers)(evaluation of Minnesota Mining and M...
May 05, 2003

Tracking ROI in multi-partner campaigns.(Opinion)(return on investment...
May 05, 2003

Database integration key to marketing strategy.(Database Segmentation)
May 05, 2003

May 1983: Not ready for prime time; Hindsight A b-to-b time capsule.(O...
May 05, 2003

Quote Unquote.(Opinion)
May 05, 2003

2: The New York Times.(Media Power 50)(New York Times rated as second ...
May 05, 2003

Beyond the Biz; Rejected marketing exec has the last laugh now.(Briefs...
May 05, 2003

Media Power 50.(business to business ad spending moderate uptake)
May 05, 2003

3: Google.(Media Power 50)
May 05, 2003

6: Aviation Week & Space Technology.(Media Power 50)
May 05, 2003

7: BusinessWeek.(Media Power 50)
May 05, 2003

8: Wsj.com.(Media Power 50)(Wall Street Journal online)
May 05, 2003

10: The O'Reilly Factor.(Media Power 50)
May 05, 2003

5: Fortune.(Media Power 50)(finance)
May 05, 2003

9: InformationWeek.(Media Power 50)
May 05, 2003