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B to B
A biweekly trade magazine for marketing executives on business-to-business marketing.
BtoB Q&A: Association of National Advertiser's Robert Liodice foresees...
January 13, 2003
Profile: True North picks Tim Taylor to lead new Web unit.(Direct & Da...
January 13, 2003
By Design: Fractional jet ownership Web site takes off.(NetMarketing. ...
January 13, 2003
Penton Media Inc. sells properties, but M&As [marketing and advertisin...
January 13, 2003
Quote Unquote.(Opinion. Quotes from the marketing industry.)(Brief Art...
January 13, 2003
Clued In: Good data, judgment key to e-mail success.(NetMarketing)
January 13, 2003
B-to-b advertisers punt on Super Bowl; Tough times, pricey media buy c...
January 13, 2003
Hopes run high for postal reform; Presidential commission to weigh nee...
January 13, 2003
The Profile Box: Shaffer ready to battle rivals.(Business Media)(Brief...
January 13, 2003
Downturn puts pressure on compensation.(Special Report)
January 13, 2003
HSR Business to Business clicks with Kodak.(Special Report)
January 13, 2003
CMP Media bets 'Government Enterprise' fits the bill; New supplement t...
January 13, 2003
Hindsight - January 1942: Clearing the copy decks.(Opinion)(Brief Arti...
January 13, 2003
Media News: Forbes study finds willingness to pay for news via cellpho...
January 13, 2003
Cut to the Chase: Print.(Chasers. Advertisements.)(Brief Article)
January 13, 2003
Goat or Gloat.(Chasers. Advertisements.)(Brief Article)
January 13, 2003
Beyond The Biz; Marketing's most awkward moments.(Briefs)
January 13, 2003
Preparing your Web site's privacy policy.(NetMarketing)
January 13, 2003
United Airlines uses e-mail to keep in contact with customers.(News)
January 13, 2003
Exclusive: Measurable results, direct tactics key, survey finds.(News)
January 13, 2003
Trends reflect cautious optimism, budget priorities.(Opinion)
January 13, 2003
NAA estimates newspaper advertising could rise 6%.(News)
January 13, 2003
Low sale price angers Hoover's stockholders; Critics question the deci...
January 13, 2003
BtoB Q&A: Hughes sees '03 rebound; American Bisiness Media president e...
January 13, 2003
Meeting and beating the enemy in '03.(Opinion)
January 13, 2003
Marketing messages missing mark; Survey: B-to-b communications message...
January 13, 2003
E-mail overload: The glut of e-mail marketing messages-both solicited ...
January 13, 2003
Case Study: United Asset's CRM [Customer Relationship Managemetn Softw...
January 13, 2003
Selecting an Agency; You've got your product. You know who your custom...
January 13, 2003
Quick Hits; Hewlett-Packard consolidates roster of interactive agencie...
January 13, 2003
New Campaigns.(Advertising)(Brief Article)
January 13, 2003
Presentation product ads don't project well.(Chasers)
January 13, 2003
Bruised marketing industry cautiously optimistic in '03.(News)
January 13, 2003
The personal touch in b-to-b.(Opinion)
January 13, 2003
Primedia's Andrews cleans house to stay competitive.(News)
January 13, 2003
Big success for small-biz CRM.(CRM Strategies)(Company Profile)
January 13, 2003
Agenda.(Calendar/Datebook. January 2003.)
January 13, 2003
Resources for responsible e-mail.(NetMarketing)(Directory)
January 13, 2003
Free advice for United: Enough already.(News)
January 13, 2003
Cut to the Chase: Television.(Chasers. Advertising.)(Brief Article)
January 13, 2003
Cut to the Chase: Television.(Chasers)(Correction Notice)
January 13, 2003
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