Advertising Age

A weekly trade newspaper that covers all aspects of the advertising business in the U.S. Provides news and information about the industry and the economy. Produces special annual reports in a number of areas, including salary surveys and financial rankings of agencies..

High Life's one-second spots yield 8.6% sales boost after Super Bowl; ...
February 23, 2009

U.K. magazine circulation up, while papers struggle.(News)
February 23, 2009

Self-regulation shouldn't be advertising's best-kept secret.(Column)
February 23, 2009

Marketers adapt as social networks attract older users; Increasingly p...
February 23, 2009

Starbucks' instant coffee is best idea it's had in a while.(Viewpoint ...
February 23, 2009

Who will win, who will lose as GM, Chrysler shift focus; Yes, there wi...
February 23, 2009

NIKE'S PHIL KNIGHT ON SHOW BUSINESS VS. SHOE BUSINESS; Founder turns t...
February 23, 2009

Laid-off copywriter wants to get you back to work too; Erik Proulx is ...
February 23, 2009

Taking stock of successes and stumbles; The keys to winning at retail:...
February 23, 2009

Redbox rakes in green in tough times; Cheap DVD rentals in convenient ...
February 23, 2009

WANTED: ONLINE PAYMENT PLAN FOR PRINT; As everyone weighs in on how to...
February 23, 2009

News from AdAge.com.(Hewlett-Packard contracts with Omnicom Media Grou...
February 23, 2009

As seen on adage.com.(Brief article)(Column)
February 23, 2009

Heat Index.(MediaWorks)
February 23, 2009

Guess which medium is as effective as ever: TV.(News)(television)
February 23, 2009

General Mills, Kraft ally with stores.(marketing strategy adopted by r...
February 23, 2009

How one agency is doing more for jobless; Toronto shop assembling team...
February 23, 2009

Why the click is the wrong metric for online ads; Mere mouse move can'...
February 23, 2009

Marketers demanding ratings for each TV ad; C3 system not enough say t...
February 23, 2009

People on the Move.(Greg Fujimoto appointed by advertising agency Goth...
February 23, 2009

Private label winning battle of brands; Marketers face moment of truth...
February 23, 2009

What's the best book you've read on marketing or media?(News)(Brief ar...
February 23, 2009

MCD'S OPENED DIALOGUE TO TURN ITSELF AROUND; U.K. marketing chief base...
February 23, 2009

Reader's Digest hopes DIY mag will flourish in recession.(Reader's Dig...
February 23, 2009

It's not newspapers in peril; it's their owners; Dailies still make go...
February 23, 2009

Newsstand suffers as readers skip the store; Magazines' single-copy sa...
February 23, 2009

MAKING THE CASE FOR MICROPAYMENTS IN NEWS; Former Time editor talks ab...
February 23, 2009

Want to successfully target boomers? Aim for the head.
February 23, 2009

Big spenders force shops, media to wait for payment.(News)
February 23, 2009

We hate you! The year's most despised celeb brands so far; Spinning th...
February 23, 2009

Media Guy's Pop Pick: `Man on Wire' on DVD; Our columnist's current me...
February 23, 2009

WIRELESS-PHONE COMPANIES FIGHT RISING CHURN RATES; Promotions abound a...
February 23, 2009

A look at the last downturn.(News)(Brief article)
February 23, 2009

The question: Do you think you are going to see any benefit from the e...
February 23, 2009

A little clever schadenfreude may fill up some airline seats.
February 23, 2009

Meetup goes from social organizer to brand-building tool; Site now all...
February 16, 2009

SHOULD HOWARD SCHULTZ BE SMILING? A look at CEO's first (admittedly re...
February 16, 2009

Creativity Top Five.
February 16, 2009

As seen on AdAge.com.(Columns)
February 16, 2009

Gone Daddy gone: Heinous ads may cost Go Daddy customers.(Viewpoint es...
February 16, 2009

Do ethnic shops have a future? May be far in distance, but integrated ...
February 16, 2009

Cablers' outlook not as grim as prime time; Marketers looking to reach...
February 16, 2009

With Michelle Obama on the cover, Vogue gets real.(MediaWorks)
February 16, 2009

MUCUS TO MAXI PADS: MARKETING'S DIRTIEST JOBS; Frank talk about diaper...
February 16, 2009

Via brand will be Starbucks minus the baristas-and the brewing.
February 16, 2009

THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)...
February 16, 2009

People & Players.(briefs)(Gentleman Jack)(GQ)(Yardbarker)(Brief articl...
February 16, 2009

GM'S BOB LUTZ ON WHY AUTO BIZ IS 'ABYSMAL'; As he prepares to retire, ...
February 16, 2009

People on the Move.(TalentWorks)(briefs)(appointment of Jay Farrell in...
February 16, 2009

EUROPEAN HYBRIDS RACE TO SUCCEED IN U.S. LAUNCHES; In one of the most ...
February 16, 2009

The question: Is a stunt such as the Denny's free-breakfast offer like...
February 16, 2009

Purported Arnell Pepsi doc has folks scratching heads.(News)(Arnell Gr...
February 16, 2009

MAKING MARKETING AS CREATIVE AS ITS GAMES; Activision brings on Brad J...
February 16, 2009

Why A-Rod's peers will be be paying for his mistake.(News)(Alex Rodrig...
February 16, 2009

WHEN WILL THIS END? P&G, Unilever, Colgate, Coke, A-B ... the list of ...
February 16, 2009

Anheuser-Busch whacks retainers for its agencies; New compensation mod...
February 16, 2009

Some (slightly) less serious signs of the times.(News)
February 16, 2009

Will you feel the benefit of the stimulus package? Find out here.(News...
February 16, 2009

Topic A in rapidly shrinking medialand: What's your Plan B? In the mid...
February 16, 2009

TARP recipients must defend marketing outlays.(Troubled Asset Relief P...
February 16, 2009

MGD 64's simple poster catches the eye, doesn't let it go.(Garfield's ...
February 16, 2009

Banner-ad quality takes a dive with the economy.(Digital)
February 16, 2009

Walmart boosted media investment by $300 mil; Spending hike of 55% in ...
February 16, 2009

For more, visit AdAge.com/ MediaWorks.(Kids' Upfront)(Brief article)
February 16, 2009

Sirius XM is forced to face the music; Hefty contracts and slow subscr...
February 16, 2009

Amazon vs. eBay: Who's the online sales king?(News)(Brief article)
February 09, 2009

Smartphone apps great for marketing, bad for social skills.(Columns)(V...
February 09, 2009

Sanford Moore speaks out.(News)(Interview)
February 09, 2009

Direct response works-the products being sold however ...(Garfield's A...
February 09, 2009

DEL MONTE'S PEARCE PUTS PRIORITY ON PUPS; As part of focus on core bra...
February 09, 2009

As seen on AdAge.com.(Columns)
February 09, 2009

Don't get bamboozled by post-Super Bowl 'results'.(Viewpoint essay)
February 09, 2009

In journalism and war, Brady showed extraordinary discipline.(Columns)...
February 09, 2009

News from AdAge.com.(Briefs)(Kraft Foods Inc's sales growth)(Interpubl...
February 09, 2009

NBC makes most of Bowl with 'Super Front,' promos; Net sold out invent...
February 09, 2009

More articles from Advertising Age...