Advertising Age

A weekly trade newspaper that covers all aspects of the advertising business in the U.S. Provides news and information about the industry and the economy. Produces special annual reports in a number of areas, including salary surveys and financial rankings of agencies..

Univision, Grupo Televisa will finally take battle to court; Media gro...
April 28, 2008

More News from Adage.com.(News)(briefs)(Reckitt Benckiser Plc.)(Financ...
April 28, 2008

Saturn brand expands orbit with its own social network; Online communi...
April 28, 2008

Clinton's attack cut through clutter; can it work again?(News)(Hillary...
April 28, 2008

What recession? Online giants rake in ad bucks.(News)(advertising)(Vie...
April 28, 2008

Why unlearning old habits can be more difficult than learning new ones...
April 28, 2008

Media Morph: FriendFeed.(Digital)(Brief article)
April 28, 2008

WHY GOOGLE REALLY IS RECESSION-PROOF; Chief economist Hal Varian: Mark...
April 28, 2008

Young males are out to get drunk, not pay it forward.(Garfield's AdRev...
April 28, 2008

SOCIAL NETWORKING NEEDS CMO LEAD; Effectively connecting with consumer...
April 28, 2008

A few tips if you're trying to guide your shop and clients to a greene...
April 28, 2008

Presenting a post-2.0 way to think about media measurology; Traffic st...
April 28, 2008

Media Guy's Pop Pick: Gregory Crewdson; Our columnist's current media ...
April 28, 2008

FOCUSING ON CONSUMER NEEDS IS NOT ENOUGH; For greater impact, understa...
April 28, 2008

Under Armour hopes to outrun Nike; Jumps into declining niche with cro...
April 28, 2008

Abercrombie & Fitch does not necessarily endorse this message.(Adages)
April 28, 2008

Why small agencies could benefit from 'insight and information' depart...
April 28, 2008

Study: This business is getting personal; Customized marketing raises ...
April 28, 2008

MAKING MARKET RESEARCH COOL; The new head of the ARF won't call resear...
April 28, 2008

Negative ads will last as long as we have politicians.(Viewpoint)
April 28, 2008

Out of Site at Adage.com.(Columns)
April 28, 2008

Could Microhoo merger create a search duopoly? on search marketing.(Di...
April 28, 2008

The end of network news as we know it? Decreases in ads and viewers me...
April 28, 2008

Those stories aren't just for TV anymore.(News)(National Broadcasting ...
April 28, 2008

Work of the Week; selling peace.(Work)(Gerald Holtom)(Brief article)
April 28, 2008

Big loser in Pennsylvania primary: cable news networks.(MediaWorks)(po...
April 28, 2008

What top creative minds are doing with their new websites.(Columns)
April 28, 2008

NOKIA TURNS TO SPIKE LEE TO HELP MOBILIZE A REVOLUTION; Filmmaker tell...
April 28, 2008

U.K. cracks down on word-of-mouth with tough restrictions; Coming legi...
April 28, 2008

Effectively meld talent to win as integrated shop.(Talentworks)
April 28, 2008

The Question: What do you think is the most important factor for consu...
April 28, 2008

Brand interactions are the future; be prepared with an interaction des...
April 28, 2008

Is media guru Verklin headed over to Canoe? Ex-Carat chief mum on plan...
April 28, 2008

Marketers, not consumers, need environmental education.(Columns)
April 28, 2008

Google pricing system plagues players like P&G; Big players want volum...
April 28, 2008

It's like having a barista at home (sort of); Starbucks creates a site...
April 28, 2008

THE NEWSPAPER DEATH WATCH; They've been told they have 25 years to liv...
April 28, 2008

AFFLUENT KEEP TIGHTER HOLD ON PURSE STRINGS; But weak economy presents...
April 28, 2008

Brands line up to join the 'Speed Racer' crew; General Mills, Yokohama...
April 28, 2008

OMD names Initiative's Alan Cohen U.S. CEO; Former entertainment exec'...
April 28, 2008

Agency execs head for exits-and equity; Start-ups luring senior talent...
April 28, 2008

ZIMMERMAN'S MOMENT IN THE SUN; What's behind the Florida agency's rece...
April 28, 2008

Edelman ventures into branded-content arena; Virtual studio solicits t...
April 28, 2008

New GM brand czars will influence product; Quartet empowered with 'voi...
April 28, 2008

Whither Wendy's under Nelson Peltz.(News)(Wendy's International Inc.)
April 28, 2008

HOW STARBUCKS IS CHANGING ITS TUNE; Lombard departure signals coffee c...
April 28, 2008

more from adage.com/madisonandvine.(Madison & Vine)
April 28, 2008

more from adage.com/smallagency.(Small Agency Diary)
April 28, 2008

People & Players.(Brief article)
April 28, 2008

LETTERS: Misunderstanding the value menu.(Viewpoint)
April 21, 2008

Men's Health spies way to meld mags, mobile; Upcoming issue will let c...
April 21, 2008

MARKETERS' POTTY MOUTHS PAY OFF; After years of emphasizing softness, ...
April 21, 2008

Hot digital shop hops across the Atlantic; Profero opens U.S. office d...
April 21, 2008

Hewlett-Packard, BBDO form alliance that goes beyond ads.(News)
April 21, 2008

BE A 'DAVID' AND DO MORE WITH LESS; Economic uncertainty should inspir...
April 21, 2008

Agencies chase rainbow, but diversity progress still cloudy.(News)(Cit...
April 21, 2008

As Seen On...(Columns)(Brief article)
April 21, 2008

To restore civic pride, try some joy, inner peace and deodorant.(Colum...
April 21, 2008

MindShare regroups to expand empire; New structure outlines wider rang...
April 21, 2008

Starbucks seeks jolt from another mass tactic.(News)
April 21, 2008

GM's woes trickle down to Campbell-Ewald; Automaker plans huge shift t...
April 21, 2008

Starbucks customers: Buy us a coffee sometime.(News)
April 21, 2008

Feeling heady, Diageo panders to the candidates.(Adages)(briefs)(Natio...
April 21, 2008

THE question: Do you think marketers open themselves up to criticism b...
April 21, 2008

Ad for Gore environment effort lacks shaming 'tone'-and facts.(Garfiel...
April 21, 2008

Penguins sell tickets via cellphone alerts; Team scores with effort to...
April 21, 2008

MEDIA AGENCIES TRY TO NAVIGATE CHOPPY WATERS; At Venice festival, shop...
April 21, 2008

MySpace tool allows marketers to manage their own profiles; Brands wil...
April 21, 2008

Measurement: 'Further than nowhere, less than somewhere'; on digital c...
April 21, 2008

Could interactive media help save the airline industry? Virgin America...
April 21, 2008

Media Guy's Pop Pick; `The Diving Bell' on DVD.(MediaWorks)(Brief arti...
April 21, 2008

Media Morph: Facebook Lexicon.(Digital)(Website overview)(Brief articl...
April 21, 2008

Adage.com's digital next blog.(News)(Brief article)
April 21, 2008

diversity career day: April 24.(News)(Diversity in Advertising and Pub...
April 21, 2008

THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
April 21, 2008

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