Advertising Age

A weekly trade newspaper that covers all aspects of the advertising business in the U.S. Provides news and information about the industry and the economy. Produces special annual reports in a number of areas, including salary surveys and financial rankings of agencies..

Recalling 25 years of 'CCB' turns up reminder for Sears.(Crain's Chica...
June 30, 2003

Work 6.30.03.(Work)
June 30, 2003

Starcom wins P&G media biz.(The World: Ad Age Global News & Data)(Proc...
June 30, 2003

The Ad Market.(News)(media deals; stock market)(Brief Article)
June 30, 2003

Voted & Quoted.(Viewpoint)(favorite Cannes ads)(Brief Article)
June 30, 2003

People & Players.
June 30, 2003

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(brie...
June 30, 2003

Communication strategies: Maximize media & marketing.(News)(AdWatch pa...
June 30, 2003

Adages: Agency hosts a battle for the bottom at the top of the world.(...
June 30, 2003

Atkins leads low-carb blitz as trend goes mainstream; Beefs up budget;...
June 30, 2003

Hiring spree: McKinney tries to reinvent itself.(News)(McKinney & Silv...
June 30, 2003

Editorial - What GM wants: brave new ideas.(Viewpoint)(Brief Article)(...
June 30, 2003

The Week; Nike case sent back to California trial.(News)(industry brie...
June 30, 2003

Fast-food rethinks marketing; The fat police are taking names, and qui...
June 30, 2003

Ads only in Wal-Mart: Levi's stays in-store for Signature launch.(News...
June 30, 2003

Story of Dean and Arden: Ex-adman finally gets the girl.(Viewpoint)(De...
June 30, 2003

People.(People & Players)(includes multiple personnel briefs)
June 30, 2003

The Player: Gerber applies new-media know-how to MediaVest post; Will ...
June 30, 2003

The Biz: Mag study links intensity to recall.(Media Works)(Involvement...
June 30, 2003

Independents' day at Cannes proves bigger isn't always better.(Viewpoi...
June 30, 2003

Consolidation: Is bigger better?(News)(Brief Article)
June 30, 2003

Spending to rise by 4.3% this year; Hispanic media, political ads to f...
June 30, 2003

Omnicom sweeps Cannes; indies make strong showing.(News)(Brief Article...
June 30, 2003

Work: Peugeot.(The World: Ad Age Global News & Data)(Brief Article)
June 30, 2003

People.(The World: Ad Age Global News & Data)(appointments, various co...
June 30, 2003

Outlook: 360-Degree Perspective.(News)(advertising market panel)(Brief...
June 30, 2003

'Resolution': Ritter shifted to role as Toyota consultant.(News)(Kurt ...
June 30, 2003

Hawaiian Punch Launch: Wal-Mart wants more 'lite'.(News)(Wal-Mart Stor...
June 30, 2003

Late News; Samsung reported to be in informal global review.(industry ...
June 30, 2003

Telemarketing: FCC extends do-not-call list; Fewer exemptions than exp...
June 30, 2003

Type 1 gets makeover.(News)(Levi Strauss & Co.'s Type 1 jeans)(Brief A...
June 30, 2003

Site affinity boosts ads' performance; Study: Loyal audiences buy more...
June 30, 2003

Campbell execs launch startup for BK; Branding consultant Go set to op...
June 30, 2003

Garfield's AdReview: Brawny spots weak on wit, but clean up on sales m...
June 30, 2003

Exclusive: P&G snaps up Super Bowl ad at $2.4 million; A-B also buys C...
June 30, 2003

American Media IPO will fatten Fuller's paycheck; Editorial chief gets...
June 30, 2003

European head of McCann exits.(The World: Ad Age Global News & Data)(B...
June 30, 2003

Rivals rush in to spoof `Cog'.(The World: Ad Age Global News & Data)(H...
June 30, 2003

Exec proposes all-Canada ad plan.(The World: Ad Age Global News & Data...
June 30, 2003

Dentsu establishes Internet ad unit.(The World: Ad Age Global News & D...
June 30, 2003

McD's taps BDDH for Happy Meals.(The World: Ad Age Global News & Data)...
June 30, 2003

International Review: Say hello to 'Goodbye' in China.(The World: Ad A...
June 30, 2003

FedEx drops BBDO in 3 regions.(The World: Ad Age Global News & Data)(V...
June 30, 2003

NEEDING A shot IN THE ARM.(Health Marketing)(direct-to-consumer pharma...
June 30, 2003

Extends to home products: Kinkade to light up more than a canvas.(News...
June 30, 2003

Prilosec backs OTC rollout with $100 mil.(News)(Procter & Gamble Co. p...
June 30, 2003

The Buzz; What we're talking about.(Media Works)(Martha Stewart Omnime...
June 30, 2003

GM ad boss takes agencies to task; Says shops must work harder at big ...
June 30, 2003

Point-of-purchase industry develops audience gauge; First step to synd...
June 30, 2003

Work 6.30.03.(Work)(spots for Snuggle, W Hotels)(Brief Article)
June 30, 2003

Ad Age/IAG's Top Spots; #1: 1-800-Call-ATT.(News)(recall scores)(Brief...
June 30, 2003

Brady's Bunch.(People & Players)
June 30, 2003

Magazine category gets healthy in a hurry; Less clinical, books win ad...
June 30, 2003

Madison + Vine: The conversation continues.(News)(branded entertainmen...
June 30, 2003

P&G brings 'action steps' from Cannes; Vows to modify copy testing, de...
June 30, 2003

$50 Mil Campaign: Pharma firms ready FluMist push.(News)(MedImmune, Wy...
June 23, 2003

Analysts' Views: Integration key to deal's success.(News)(WPP Group ac...
June 23, 2003

Demographic data added: Outdoor tries ratings systems.(News)
June 16, 2003

New technology: Mediaedge 'living room' simulates consumer experience ...
June 16, 2003

IPG fails to thwart shareholder lawsuit; Judge lets stand three of fou...
June 16, 2003

Work 6.16.03.(Work)
June 16, 2003

McDonald's challenge: winning the love back.(News)
June 16, 2003

Cannes fest can recognize Mad + Vine is not just a fad.(Viewpoint)(bra...
June 16, 2003

IPG sues to recover embezzlement loss; Paris employee netted $1.7M in ...
June 16, 2003

The Carroll boys: Subway pitch shines light on brotherhood.(News)
June 16, 2003

Marketers: One-stop shops could compromise creative; Study monitors cl...
June 16, 2003

People.(The World: Ad Age Global News & Data)(appointments, various co...
June 16, 2003

Work: MTV.(The World: Ad Age Global News & Data)(Brief Article)
June 16, 2003

The Buzz; What we're talking about.(Media Works)(Miramax Co-Chairman H...
June 16, 2003

Garfield's Cannes Predictions: Galaxy of entries produces just two sta...
June 16, 2003

Honda goes back to school; Students develop campaigns, carmaker gains ...
June 16, 2003

AOL, Infinity: On-air plug pact creates debate; Raises questions on ad...
June 16, 2003

Do you feed anti-Americanism? How you deal with foreign clients and co...
June 16, 2003

Spotlight: Mattel takes bus to launch Ello system.(Promotion)(Mattel B...
June 16, 2003

General Mills TV campaign aims to boost Helper line; Topping $11 mil, ...
June 16, 2003

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