Academy of Marketing Studies Journal

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

Manufacturer and retailer power in retailer response to trade discount...
July 01, 2007

Effects of varying web-based advertising-substantiation information on...
July 01, 2007

Provincial and territorial on-line tourism: how can Canadian provinces...
July 01, 2007

Mirror neuron networks: implications for modeling and consumer behavio...
July 01, 2007

Male gender role beliefs, coupon use and bargain hunting.
July 01, 2007

Manufacturers' representative profession: a model about the impact of ...
July 01, 2007

In-branding: development of a conceptual model.
July 01, 2007

Determination of brand loyalty factors age group-18-24.
January 01, 2007

Consumer knowledge and consumption: a human capital model.
January 01, 2007

Do not call lists: a cause for telemarketing extinction or evolution?
January 01, 2007

Model log-likelihood as a pragmatic measure for comparing the degree o...
January 01, 2007

Are sales managers predisposed to self-monitoring?
January 01, 2007

The relationship between marketing and product development process and...
January 01, 2007

Spouse's joint decision-making: is level of initial disagreement impor...
January 01, 2007

The impact of cultural and religious values on consumer's adoption of ...
January 01, 2007

Letter from the editor.
July 01, 2006

Effectiveness of sales promotional tools in Malaysia: the case of low ...
July 01, 2006

Market segmentation for online courses in the college of business.
July 01, 2006

A study of market orientation in American business schools.
July 01, 2006

Letter from the editor.
January 01, 2006

Perceptions of relationship marketing activities by service personnel ...
January 01, 2006

Idols of the tribe: brand veneration, group identity, and the impact o...
January 01, 2006

Where does marketing fit into the capital budgeting equation?
January 01, 2006

Exploring the effects of part-time instructors in the principles of ma...
January 01, 2006

Are sales managers predisposed to self-monitoring?
January 01, 2006

Perceptions of relationship marketing activities by service personnel ...
January 01, 2005

The Academy of Marketing Studies Journal: an analysis of the first sev...
January 01, 2005

I'm on beale street, but my luggage is in Memphis ... Egypt?: deployin...
January 01, 2005

Market orientation toward various customer groups in business schools.
January 01, 2005

South African consumers' use of quality cues when buying venison.
January 01, 2005

Patterns of instructional technology use by faculty in marketing: an e...
January 01, 2005

Letter from the editor.
January 01, 2005

Advertising expenditure and firm profitability: an investigation.
January 01, 2005

The consumer satisfaction/dissatisfaction process: the context of join...
July 01, 2004

Letter from the editor.
July 01, 2004

A preliminary investigation of Web retailers' online privacy practices...
July 01, 2004

Pre-negotiation strategy development in uneven power situations.
July 01, 2004

The effects of 911 on casino revenues: a comparison of Mississippi and...
July 01, 2004

Productivity, innovation and antitrust policy.
July 01, 2004

Electronic commerce: the emerging technology for tomorrow's businesses...
July 01, 2004

Differences in work-family conflict, technology & other issues resulti...
July 01, 2004

Assessing the perceived impact of e-commerce on physical distribution ...
July 01, 2004

An empirical study of the indicators of the need for power, achievemen...
January 01, 2004

Letter from the editor.
January 01, 2004

A conceptual scheme for consumer perceptions of product quality, value...
January 01, 2004

Buyer perceptions of relationship importance and relationship quality ...
January 01, 2004

Critical acclaim and the box office performance of new film releases.
January 01, 2004

The family decision-making process: a review of significant consumer s...
January 01, 2004

Antecedents and consequences of student satisfaction with university s...
January 01, 2004

Letter from the editor.
July 01, 2003

A hazard function approach to modeling consumer search.
July 01, 2003

An economic decision-making framework for price bundling of retail ban...
July 01, 2003

Generation Y: a brief synopsis and their reaction to the events of Sep...
July 01, 2003

How accurately does the CPI market basket measure rural household cons...
July 01, 2003

Modeling increased repurchase intentions for high-tech B2B offerings.
July 01, 2003

Differences in charisma, ethics, personality, and Machiavellian charac...
July 01, 2003

An event study approach to evaluating the economic returns of advertis...
January 01, 2003

Multiple channels for online branding.
January 01, 2003

CEO perception of customer satisfaction: an empirical study.
January 01, 2003

An exploratory examination of gender bias and customer satisfaction in...
January 01, 2003

Prospect theory and perceptions of quality: non-linear effects of qual...
January 01, 2003

Corporate social responsibility and ethics in the principles of market...
January 01, 2003

Voluntary simplicity: definitions and dimensions.
January 01, 2003

The application of traditional creativity enlargement methods for inst...
January 01, 2003

The impact of product category and level of disagreement on relative c...
January 01, 2003

Marketing determinants of customers' attitudes towards selecting a res...
January 01, 2002

Customer satisfaction related competence development.
January 01, 2002

Generation Y: purchasing power and implications for marketing.
January 01, 2002

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